Fitbit Steps into Thailand, Empowering Consumers to Lead Healthier, More Active Lives
Starting with the latest products announced in the Fitbit family of trackers, Fitbit Charge, Fitbit Charge HR and Fitbit Surge are designed to take users from the Fitbit tracker for Everyday they already know, to the Fitbit tracker for Active and Performance:
Fitbit Charge: A high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health
- Bright OLED screen displays all day stats including steps taken, distance traveled, calories burned, floors climbed, and the time
- Exercise Mode records workouts with the press of a button and provides real-time exercise stats on the display, as well as detailed exercise summaries on the Fitbit dashboard
- Automatic sleep detection monitors sleep quality; also features a silent, vibrating alarm
- Caller ID helps users stay connected to incoming calls; wristband vibrates and shows caller's name or number when paired with smartphone that is nearby
- High-quality, water-resistant, comfortable textured design with a secure clasp and a battery life of 7-10 days to track an entire week with just one charge
Fitbit Charge HR: An advanced fitness tracker that delivers PurePulse™ continuous wrist-based heart rate tracking, all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further. Fitbit Charge HR includes all the great benefits of Fitbit Charge, plus:
- Fitbit's proprietary PurePulse optical heart rate technology, delivers continuous, automatic wrist-based heart rate tracking all-day (not just when you wake up) and during workouts without an uncomfortable chest strap
- Heart rate helps users maintain workout intensity; maximize workouts with heart rates zones; track resting heart rate; and monitor all-day calorie-burn
- All-day insights into overall heart health including resting heart rate and heart rate trends, alongside stats like steps, distance, floors climbed, calories and active minutes
- Up to 5 days of battery life – Charge HR is specially designed with battery efficient technology, so users can spend more time tracking and less time charging
Fitbit Surge: A Fitness Super Watch that combines popular features like GPS, PurePulse continuous wrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance
- Built-in GPS delivers stats like real-time pace and distance along with elevation on device; seamlessly syncs with mobile devices to show route history, speed, elevation and workout summaries, leading to smarter training
- Use multiple sport mode to record running, biking, cross training and cardio workouts and view detailed summaries of exercises completed – including heart rate and calories burned – empowering active consumers to effortlessly track and better understand their performance during their workouts
- Advanced eight-sensor technology with GPS, 3-axis accelerometers, 3-axis gyroscope, digital compass, optical heart rate tracker, altimeter, ambient light sensor and a touchscreen
- Combination of desirable smartwatch features including customizable watch faces, Caller ID, text alerts and mobile music control, with backlit LCD touchscreen display for easy viewing and navigation through real-time stats, workout apps and alarms
- Up to 7 days battery life to track everything from the work week to a full marathon on one charge
The Fitbit family of trackers also includes Fitbit Flex, Fitbit One, Fitbit Zip and the Fitbit Aria Wi-Fi Smart Scale to help everyday users make every step count with everyday activities to improve their overall health and fitness:
- Fitbit Flex: A stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep; 5 days of battery life
- Fitbit One: An advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled, calories burned, floors climbed and sleep; 10-14 days battery life
- Fitbit Zip: A fun, simple clip-based activity tracker that tracks steps taken, distance traveled and calories burned; up to 6 months of battery life
- Aria Wi-Fi Smart Scale: A high-end performance scale that tracks weight, BMI and body fat percentage over time; wirelessly syncs stats with online graphs and mobile tools that provide a long-term overview of progress
Pricing & Availability
The full-line of Fitbit products are available now through major retailers nationwide (visit
https://www.facebook.com/fitbitTH for a full list)
- Fitbit Surge (RRP 8490 THB); available in black, blue3 and tangerine3
- Fitbit Charge HR (RRP 5550 THB); available in black and plum, blue3 and tangerine3
- Fitbit Charge (RRP 4550 THB) available in black, blue, burgundy and slate
- Fitbit Flex (RRP 3990 THB); available in 10 colors – black, slate, navy, red, tangerine, teal, violet, blue, lime and pink
- Fitbit One (RRP 3990 THB); available in black and burgundy
- Fitbit Zip (RRP 2490 THB); available in charcoal, magenta, blue, lime
- Fitbit Aria (RRP 4990 THB); available in black and white
1 World Health Organization, "Obesity and overweight," January 2015
2 App Annie: 2014 and during the first quarter of 2015
3 These colors are coming soon. Fitbit Charge, Fitbit Charge HR and Fitbit Surge will be available in small and large.