Siam Yamaha Music cements its position as Thailands #1 music institute Announcing the new image of music school under the name Yamaha Music School to welcome AEC
Siam Yamaha Music Co., Ltd. reveals its operating results in 2013 with 1.5 billion baht revenue plus target its business strategies in 2014 to become the best in international music with the new image of school under the name “Yamaha Music School” to welcome AEC. In this occasion, the company also launches its first Brand Ambassador in 48 years to represent the true music people to create awareness and brand equity of all of Yamaha’s business lines under the concept of Yamaha..Live with Music to the target market. at the headquarters of Siam Yamaha Music Co., Ltd. on Wednesday May 14th, 2014.
Ms.Pranapda Phornprapha President Siam Yamaha Music Co., Ltd., revealed that “Currently, the company is regarded as the true leader in music business. Our business is divided into 2 main segments including importing and distributing “Yamaha” instruments from Japan which include musical instruments from Yamaha which are market leaders in almost all instruments such as piano, keyboard, drums, flutes, clarinets, and string instruments, Professional Audio product group with sound systems (both external and internal), and Audio & Visual group with home theatre, HIFI stereo, etc., Music Education business by managing and supervising Yamaha Music School across the country plus coming up with high standard courses used at the school. This year, the company has a policy to enhance its leading positioning and will be focusing on changing the image of the schools to be more modern while ensuring the same standard is applied consistently to all schools (to be similar to schools in 45 other countries in the world) in order to welcome AEC and to align with the growth of music school business domestically and internationally. Moreover, the focus is also on supporting incoming students, instructors, and courses which have become much broader as all the dots in all of the countries are better linked under the slogan “One Name One Standard”. In this occasion, the company also launches Burin Boonwisuth, the famous and talented singer and musician, as the first Brand Ambassador of Siam Yamaha Music in 48 years.
“In order to welcome AEC, we have a plan to enhance our image to be more international including the change of name to “Yamaha Music School” plus the plan to change all of our branches (more than 86 branches countrywide) to become “One brand One standard” in terms of including facilities, services, and courses. Moreover, we have for Burin Boonwisuth, a singer, artist, composer, and a true musician with unique character, representing all the business lines of Yamaha Music to share the story of Yamaha, creating awareness and brand under the concept of “Yamaha Live with Music”.
Mr.Somshai Suebboonsripong Assistant Manager Director Siam Yamaha Music Co., Ltd. revealed that The company’s operating result in 2013 shows 1.5 billion baht revenue which is more than 40% growth in the past 3 years with 90% from Music Instruments and Sound System Business and 10% from Music Education Business. In 2014, the company has set the target of 5% growth or 1.57 billion baht total revenue while the marketing efforts will be focusing on music education business with the plan to change the image of the school to be more modern under the new name “Yamaha Music School” which includes alignment in standard of the schools with schools in other 45 countries worldwide to welcome AEC and also focusing on supporting incoming students, instructors, and courses which have become much broader as all the dots in all of the countries are better linked under the slogan “One brand One Standard.
“This year, our business target is to further penetrate the music education market which is a very big and fast growing market especially with the upcoming AEC. We have a plan to enhance our image to be more international including the change of name to “Yamaha Music School” plus the plan to change all of our branches (more than 86 branches countrywide) to become “One brand One standard” in terms of including facilities, services, and courses. Moreover, we have for Burin Boonwisuth, a singer, artist, composer, and a true musician with unique character, representing all the business lines of Yamaha Music to share the story of Yamaha, creating awareness and brand under the concept of “Yamaha Live with Music”.
For the marketing strategy of music education business in 2014, Yamaha Music School is very strong in it courses and education system called “Yamaha Music Worldwide Education System” that is the world-class standard that has been consistently developed by Yamaha Music Foundation in Japan and has been used in Yamaha Music School in more than 45 countries worldwide. This year, there has been an addition of the English program taught by internationally recruited instructors from overseas to welcome AEC. At the same time, the highlight course, which is offered only at Yamaha School, is Junior Music Course (JMC) for kids aged 3-6 years old focusing on overall music knowledge with the help of music instruments to develop the kids’ skill in different ages. JMC is taught by highly qualified instructors only. Furthermore, the plan also includes branch expansion from 86 branches (currently) to 90 branches within 2014 and 100 in 2015 plus musical talent contests of Yamaha students which have been held for the last 30 years such as Yamaha Thailand Music Festival, Yamaha Junior Original Concert, and Electone Festival in search for the talents to be participating in the regional and international levels which each country will take turn to organize such as Asia Pacific Electone Festival, Asia Pacific Original Concert, Asian Beats and Yamaha Electone Concours, etc.
Meanwhile, the marketing plan for music instrument and Yamaha home theater, will be focusing on new products which will be launched throughout the year. The products will be marketed through activities which focus on reaching the target groups especially in the regional level including exhibitions, workshops, and other music activities. In terms of investment, there will be 2 new music instrument showrooms at Central Embassy and Maneeya Building in addition to 12 existing ones plus the improvement of logistic system and services of dealers across Thailand.
Experience the music experience from Thailand’s number 1 music school at all branches of Yamaha Music School. For more information, please call 02215-2626-39 or visit
http://th.yamaha.com.
