“The VC Group” launches “Penta TV” a revolutionary TV box targeting new-generation families with “Do-It-Yourself” and “All-In-One” concept
The VC Group unveils “Penta TV”, a revolutionary TV box that caters to the lifestyles of families and the new generation with a simple “Do-it-Yourself” installation in wi-fi network at home, without need for satellite dishes or antennas. The box is an “All-In-One” entertainment box, enabling users to watch the original 6 “Free-TV” channels, recently launched digital TV channels, satellite TV channels, online videos, media files, and other content. The revolutionary device is aimed at fulfilling the lifestyles of families under the dual concept “Do-It-Yourself” and “All-In-One”. Available for online purchase at
www.penta-tv.com and over at 500 SE-ED bookstores nationwide, Penta TV is offerred now at an introductory promotional offer of 2,990 Baht plus a chance to win a family trip to Hong Kong and Disneyland until June 30, 2014 from the list price of 3,500. An expected sales target of 100,000-150,000 units sold by 2015.
Dr. Jay Jootar, Managing Director of The VC Group said that up until present, installing TV has always been a hassle – we need to get technicians to come in and punch holes in our houses and put foreign objects on our roofs. Thailand’s adoption of Digital TV increases choices of content for viewers. But for many users, it also means adding yet another box, hence additional hassle, to living rooms that are already cluttered with remote controls. Today, The VC Group leverages its expertise gained from R&D business to launch Penta TV, a “wi-fi TV box” that converges all the content into one ready-to-use box that stream content from wi-fi connection at home.
With one box that is extremely easy to install, it provides “All-In-One” entertainment for you and your family, that includes original 6 “Free-TV” channels, digital TV channels, satellite TV channels and online videos from famous services such as Youtube, DailyMotion, among others. Users can use smartphones, tablets, or PCs to send online content through home network to watch on TV instantly without the cumbersome experience of typing on remote controls or having to hold keyboards on your sofa. With the “DIY” concept, you can install the device yourself and have access to all your entertainment within 5 minutes; it is also portable - there is no need to install a satellite dish or an antennae.
Penta TV is avaible now online (by Paypal, credit card or bank transfer) at
www.penta-tv.com and at over 500 SE-ED bookstores nationwide at introductory promotional offer of 2,990 Baht until June 30, 2014 from the list price of 3,500 Baht. In addition, customers who purchase Penta TV before June 30 has a chance to win a 3-day-2-night 3-person family trip to Hong Kong and Disneyland by participating in the “Sharing Family Happiness Stories” activities detailed in the website.
As for technical details, a bandwidth internet connection of not more than 2 Mbps is required to be able to enjoy a variety of channels in both standard definitions and high definitions from different platforms, including analog TV, digital, TV, satellite TV, and online channels such as from Youtube, Dailymotion and other websites as well. Penta TV can be installed on old TV sets and smart TV sets with both AV and HDMI ports. Users can download a free application for iOS devices, Android devices, Chrome Browser and Firefox Browser in order to use smartphones, tablets, or PCs to search for online content and send to TV for full-screen viewing experience. Customers can also upgrade to a newer version through OTA system to recieve new features throughout the usage.
In a nutshell, Penta TV is the “Ultimate Entertainment Solution” for new-generation families. Under the “Do-It-Yourself” concept, it is made extremely easy to install in less than 5 minutes. As an “All-In-One” entertain box, it enables user to watch all content conveniently from one box: the original 6 “Free-TV” channels, digital tv channels, satellite tv channels, online video services like Youtube and Daily Motion, and other popular websites, music and video files, and more. For online content, the box is uniquely designed to work with Android or iOS devices and PCs through apps freely downloaded from the app stores, making it easy to search for content on those devices, and send it for full-screen viewing experience on TV.
Dr. Jay also explains that the market for broadcast TV solution is divided into two groups: 1) Free-to-air, such as analog TV, digital TV, satellite TV, and 2) Subscription, such as cable TV, some satellite TV, and IPTV provided by the ISPs. Penta TV targets the first group, which is poised to grow upon the release of digital TV channels. This market is believed to grow to 2-3 million units per year. It is expected that in the next couple of years, the market share of wi-fi TV boxes like Penta TV will rise to 10% or 200,000-300,000 boxes per year. Penta TV, as the first brand to launch into the market, is expected to command at least 50-60% of the market share. By the end of 2015, we expect to reach the sales target of 100,000 - 150,000. The VC Group aims to derive revenue of no less than 300 million baht from its core R&D business and Penta TV in the next three years.
About The VC Group
The VC Group is a leading Research & Development company in Thailand that develops platforms for building products and solutions for influential companies in several countries around the world, including Taiwan, Hong Kong, China, USA and Thailand. The company have a strong, solid team that has wide-ranging technical expertise, including Embedded Systems, Mobile and Web Applications, Big Data, Communications Systems, and Cloud Computing. The company now embarks on leveraging the expertise gained in R&D business to bring about products and services that improve and enrich the lives of people in Thailand and Asia, and also helping companies in the region to be more productive and effective in their businesses.
