Samsung Aims to Win Sales at Thailand Mobile Expo the First Showcasing “Samsung ONE” A Touch Phone for Everyone and A Full Lineup of New Smart Phones
Unveiling Samsung’s First Android-based “Galaxy Spica,” enhancing the freedom of application download from larger open sources
Parading a full 3G phone lineup to match Thailand’s newly launched technology
Bangkok, February 4, 2010 – Samsung leaps into leadership in the Thai mobile phone market, securing a whopping market share of 32.77% at the year-end of 2009 with plans to seal the deal for 2010 by launching Samsung ONE as the stylish and ubiquitous Touch Phone for Everyone. While the ONE will send a massive Samsung splash across the board, the original smart phone lineup will be strengthened through the launches of more than 10 models at the Thailand Mobile Expo 2010 where Android operation will be the latest technology highlight, following the increasing demands for online applications along with more 3G-compatible handsets. Samsung is confident to retain its leading position for the whole year to come.
Mr. Sitthichoke Nopchinabutr, Head of Category Marketing - Telecommunication Business of Thai Samsung Electronics Co., Ltd., said that “Samsung is always determined to bring out only the best products for consumers. Our mobile phone innovations are the perfect combination between technology and design, catered to make life easier for everyone. Today and tomorrow alike, Samsung operates on the “Turn on Tomorrow” mission, and we are proud to have successfully reached the top of the market.”
The Samsung ONE is the company’s new strategic touch phone, launched not just to celebrate the company’s success in securing the market leadership, but also to perpetuate it. Thanks to its affordable pricing and complete mobile technology package, the ONE will send a massive wave of touch phone demand through the Thai market, establishing itself as the ubiquitous phone that everyone can own. Easy to tap around, the ONE boasts a 2.8-inch wide touch screen running on the foolproof Touchwiz technology. For music lovers, the ONE’s Samsung’s patented DNSe sound technology promises a true-to-life sound system, even through the standard 3.5-mm earphone set. For those looking for a multimedia phone, the ONE is also equipped with a high-resolution 1.3-megapixel camera that enables users to instantly upload and shares their digital experiences with friends via Facebook or Twitter. At the affordable price of Bt4,290, and with Vier – Sukolwat Kanaros as the brand ambassador, the ONE should soon steer the touch phone phenomenon in Thailand and be remembered as a chic and complete mobile gadget for all.. Samsung aims sales of the ONE to reach 50,000 units per month, and with that the company has earmarked it as the model of the year, the catalyst that buoys the company’s leadership throughout.
At Thailand Mobile Expo, Samsung is also shoring up its smart phone lineup to keep the higher competition at bay. Thanks to more available operating platforms, mobile applications and content, smart phone users are now enjoying a new mobile lifestyle. As the market and trend setter, Samsung is the only player in the market who offers new smart phone options covering all operation systems. The highlight is the first Android phone from Samsung, “Galaxy Spica,” which enables users to enjoy downloading vast choices of open applications. Being stunningly thin at just 13.5 mm, Samsung GALAXY Spica is the fastest mobile phone available in Thailand, practically racing with an 800MHz processor. The company will also tout the popular “Omnia Family” as the top-of-the-line smart phone series with new models to fit consumer’s sophisticated agendas.
Along with Thailand’s new 3G network, Samsung will also launch more 3G-compatible phones that should eventually enhance the sophisticated mobile lifestyles of consumers. At Thailand Mobile Expo 2010, Samsung’s 3G models include smart phones, touch phones, messaging and trendy phones that connect quickly to the Internet for better and more convenient uploading onto the online world.
“With our technological strengths, we are confident that we will be able to offer the best possible mobile innovations for consumers. Plus, our rigorous marketing communication and distribution management will shore up our confidence that we will continue as the market leader of Thailand’s mobile phone throughout the year. At this Thailand Mobile Expo 2010, we believe we will sell over 4,000 units of handsets, which should really perpetuate our market leadership throughout the year to come,” concluded Mr. Sitthichoke.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com About Thai Samsung Electronics
Thai Samsung Electronics Co., Ltd. is a leading provider of consumer electronics in Thailand: Audio Visual, Home Appliance, IT, Mobile Phone, and Semiconductor. In 2008, the company achieves domestic sales of over 22 billion Baht. The company acquires the No.1 market share in LED TV, LCD TV, PDP TV, Slim TV, Side-by-Side Refrigerator, Two-door Refrigerator, Auto Washing Machine, Microwave Oven, LCD Monitor, Laser Printer, and Optical Disk Drive. The company employs approximately 5,000 people in Sales & Marketing and Manufacturing divisions. For more information, please visit
www.samsung.com/th.
