“CAT 009 My Code My Movie My Music”
A great CRM activity to strengthen ties with customers
CAT 009, an economy international telephone service, is aiming to once again strengthen its relationship with valued customers by continuing with its highly successful Customer Relationship Management (CRM) campaign, “CAT 009 My Code My Movie My Music”. Through this year’s campaign, CAT 009 invites customers to enjoy three of the year’s most anticipated blockbuster movies, plus three spectacular live concerts to be performed by top Thai artists.
Mr. Somkiat Kulatumyotin, Executive Vice President of CAT Telecom Plc or CAT, stated that, “Last year, we received a huge success when we took our lucky customers to see the memorable “Three Men and Three Microphones” concert. We now aim to build on last year’s achievement and take it to new heights! This year, the benefits will extend to not only existing, but also, potential future customers of CAT 009! Lucky customers will be eligible to receive privileges to see three Hollywood blockbusters, co-sponsored by Esquire magazine, plus the chances to move ‘n’ groove in three concerts of leading Thai artists, co-sponsored by Chill FM 89.”
“This year, we will take customers to see three highly-anticipated Hollywood movies – two of which we can name at the moment. Firstly, on November 13th, we will go to see ‘2012’, directed by Roland Emmerich, the famed director of ‘ID4 – Independence Day’. Secondly, on December 18th, we will be entertained by ‘AVATAR’, undeniably one of the year’s most awaited blockbusters and a brand-new film by the Hollywood legend James Cameron, the screenwriter and director of ‘Titanic’. Both events will take place at SF Cinema in Central World.”
“In addition to great entertainment for movie fans, we also have something in store to delight our customers who are music lovers. This year, we will take our customers to enjoy three memorable concerts in three different styles, all to be held at Center Point Playhouse @CentralWorld. The first concert with a theme of ‘Acoustic Rock’ will take place on November 1st. At this musical event, Thailand’s top rockers, including ‘Zeal’, ‘Tattoo Colour’ and ‘Jetset’er’, will perform rare, unplugged music never before heard elsewhere. Secondly, a pop concert with the theme ‘Pop Up’ will be held on December 9th. As the title of the concert implies, the ambience of the second show will be highly relaxing yet enjoyable, with the performances of ‘Calories Blah Blah’, ‘Peck Palitchoke’ and ‘M Auttapon’. And last but not least, scheduled to be held on January 9th, 2010, is a travel back in time to the hay days of Alternative Rock. With the theme of ‘Alter Replay’, the audiences will be captivated by beloved songs from recent memory rearranged, reinterpreted and replayed by such talented bands as ‘Flure’, ‘Playground’ and ‘Scrubb’.”
“CAT 009 aims for this year’s campaign to once again succeed in providing privileged entertainment for our customers. And better still, we can assure you that this campaign is only the beginning of many more great privileges to come.”, added Mr.Somkiat.
Customers of CAT 009 who are interested in the movie privileges can participate in this campaign by providing their personal details and answering correctly the questions given at
www.cattelecom.com. The first 100 early-birds who answer correctly will be presented with 2 movie tickets. As for concert tickets, there are two alternative channels to acquire them. The first is through
www.cattelecom.com, just like for movie privileges. The second alternative is by calling Chill FM 89 MHz. The first caller for each of the show’s four daily sections will be awarded 2 tickets.
