Levi’s® “Give&Get” CSR campaign supports Thai children in need
DKSH, the leading Market Expansion Services provider with a focus on Asia, and Levi’s®, the iconic jeans manufacturer, invite Thai jeans customers to support at-risk children in the new “Levi’s® Give&Get” community fund raising campaign.
Bangkok, Thailand, August 13, 2014 – DKSH Thailand, the exclusive franchisee and distributor of Levi’s® in Thailand, invited customers to donate to the Levi’s® Give&Get campaign. In return, customers will receive a special THB 500 discount when they donate THB 5 and purchase Levi’s® clothing with a value of THB 1,500. Alternatively customers can get a THB 1,000 discount when they donate THB 10 and purchase Levi’s® clothing with a value of THB 2,900.
The “Levi’s® Give&Get” CSR initiative runs from August 15, 2014 to September 30, 2014. The donated money will support education and health programs for children living in SOS Children’s Villages across Thailand.
Peter Hornby, General Manager Consumer Goods Fashion Apparel, DKSH Thailand commented: “Levi’s® sees the values and supports the youth in Thailand because children are the nation’s future. In particular, we want to help at-risk children and enable them to improve the quality of their lives.”
Peter added: “The Levi’s® Give&Get campaign is an extension of last years’ CSR program of Levi’s®. We received a great response from our customers. So, I am confident that many of our Levi’s® fans will support the CSR activity this year.”
As an added incentive, customers will be invited to take a picture of the Levi’s® Give&Get key visual that features Boy Pakorn Chatborirak and the hashtag #Levisgiveandget to enter a campaign contest. The winner will get the chance to donate money and toys together with Boy Pakorn and Wanmai at the SOS village and also wins a Levi’s® t-shirt signed by Boy Pakorn.*
For more information about “Levi’s® Give&Get” click on
www.levisthailand.com ,
www.facebook.com/levis, @levis_thailand for Instagram and #Levisgiveandget.
*For every 1,000 #Levisgiveandget photo.
About Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® range of jeans wear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit
www.levi.com About DKSH Group
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.
Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 735 business locations in 35 countries – 710 of them in Asia – and 26,700 specialized staff, DKSH generated net sales of CHF 9.6 billion in 2013.
About DKSH Thailand
Since its establishment in Thailand in 1906, DKSH has been a leading player in providing Market Expansion Services for the consumer goods, healthcare, performance materials, and technology industries. Although it is a Swiss company, DKSH is deeply rooted in the local community. This is because the company is able to draw from a tradition, lasting over a century, of doing business in and with the nation. Through its industry expertise and unparalleled experience in offering Market Expansion Services tailored to the specific needs of its business partners, Thailand has evolved into the most important hub within DKSH’s dynamic network. In the region, the Thailand operation serves as a role model in leveraging success stories to other countries.
