Morinaga and Dutch Mill jointly launch Mt.RAINIER to open up new segment of chilled cupcoffee in Thailand
Mr. Akira Ohno(3rd right), Chairman of Morinaga Milk Industry Co., Ltd. Japan’s major producer and distributor of dairy-based and non-dairy beverages, recently opened up a new segment of “Chilled Cup Coffee” in Thailand and signed a new business partnership agreement with Dutch Mill, representedby Mr. WisantiLomtakul(2nd left), Commercial Director. Thenew partnershipdelightscoffee lover in Thailand with the launch of Mt. RAINIER, a ready-to-drink chilled cup coffeeby Dutch Mill as the sole importer anddistributor of Japan’s No. 1 brand of chilled cup coffee in Thailand.Dutch Mill also joined forces with Central Food Retail Co., Ltd., led by Ms. JirananPupat (3rd left), Senior Vice President – Purchasing, Supply Chain Management and Marketing, and Ms. SopaphanJuyjaroen(2nd right), Assistant Vice President –Fresh Food Purchasing, to leverage on business strengths ofThailand’s leadingsupermarket chainas the exclusive sales channel for the newly-launched coffee. Morinaga is targeting at sales of one million cups across all sales channels in three years.
Mt. RAINIER,a ready-to-drink chilled cup coffee with Japan’s premium quality. It is a gourmetblend of espresso extracted from 100% handpicked Arabica coffee beans and rich Hokkaido milk. The brand’s unique “Barrier Cup” packaging technology protects thesmooth, freshly brewed flavor of Mt. RAINIER coffee,which is now available in retail at 60 baht a cup (240 ml) at Tops Market, Central Food Hall and Family Mart.
