Scotch Kitz Choco” emphasizes as the first leading brand in the market Budget 50 million baht to unveil new presenter “Lukkade-Skye”
“Scotch Kitz” has penetrated the market of Chicken Essence for Children with chocolate flavor achieving a leap growth and plans a 50-million-baht budget to take a hold of well-renowned super model “Lukkade-Methinee Kingpayome Sharples” and her son “Skye” being the newest presenter of “Scotch Kitz Choco” together with launching a new TV commercial series “Playground”. To focus on aggressive strategy and creating awarenss rapidly and continuously as well as expecting to build up 20% revenue growth in year-end results in order to strengthen Essence of Chicken for Children in chocolate flavor as the first leading brand in the market.
Sompoch Chavalvechakul, Marketing Director of Scotch Industrial (Thailand) Co., Ltd. the producer and distributor of “Scotch Kitz Choco” said “In recent past, the market of Chicken Essence for Children takes a leap growth tremendously. This is because the current parents turned their attention to the healthcare of their kids until the market size doubled value, especially Scotch Kitz has been received very well. In year 2013, Scotch Kitz had a growth rate of 85% from positive factors related to an additional launching product line, excepting to Scotch Kitz Choco, is “Scotch Kitz Tokyo Banana” which in turn created novelty and also marketing activities continuously. Thereby, the result of the first quarter of this year has been increased by 16% compared to the same period last year”.
Mr.Sompoch continues that “and to emphasize Scotch Kitz as the first leading brand of Chicken Essence for Children with chocolate flavor, the company has budged 50 million baht for revealing a new presenter and latest TV commercial. In this time, we were honored from
Lukkade-Metinee and her son Skye to shooting TV ads “Playground” for the first time. The TVC story is based on the lifestyle of family and modern mom who care for their kid’s health and try to find out a tasty, easy to eat and beneficial supplement to children. The TVC will be on air from this 9th June on all free channels.
The key reason that we chose Lukkade and Skye to be a presenter because we have seen that Lukkade is modern mom to parenting a kid with an opportunity for kid to learn in order to have a fully developed both brain and body by not only memorizing or studying, but doting things. Skye is the younger kid who is bright, cheerful and intelligent in his age”.
“Aparting from the introducing new presenter and new TV commercial series, we also plan to build awareness continuously. This year, we will use both Above the line and Below the line strategies as well as adding new channels to approach more targeted consumers from roadshow to schools and amusements such as cinema activities which will start on this June at Major Cineplex.
By the way, Scotch Kitz targets to generate sales growth by 20% of entire revenue or 400 million baht in this year 2014” Mr. Sompoch added
Scotch Kitz Choco is the product of Chicken Essence for Children with chocolate flavor which suits for age between 4-12 years old, consisting of fish oil DHA, Omega 3, lecithin and vitamins, including vitamin B12 to help strengthen the brain development by adding a delicious chocolate flavor. It comes in 45 ml.-size bottle at 35 baht.
In the launching event of Scotch Kitz Choco presenter, meets with healthy mom and son, Lukkade-Methinee Kingpayome Sharples and Skye, together with watching the TVC series “Playground” and some fun stories. It comes with a cute and lively behind the scenes. Also young celebrity mom Maprang-Pattamawadee Senanarong joins to sharing an experience and technique to bring up her kid.
