Skymate Makes a Grand Debut to Serve Online Game Market in Thailand with Aim to Join Top 5 by Launching “Mirror War” and
www.MEGAGAME.in.thThe latest online game operator with over 10 years of experience and solid backgrounds, Skymate Co., Ltd. introduces itself to the market and announces to drive the company’s position to join Top 5 game companies with best business performance within 3 years. Skymate joins force with L&K Logic Korea to launch the new online game incorporating both MMORPG and Arcade Shooting styles to offer an outside-the-box and unique gaming experience called “Mirror War” which will kick off service in Thailand on 12 March 2014 on the website
www.MEGAGAME.in.thMr. Sudket Liengprayoon, Managing Director, Skymate Co.,Ltd. stated “With our backgrounds of over 10 years, we can foresee the potential of this market as the online game market sustains an annual growth rate of 12 – 15% with the current market value of 5 billion baht along with the emerging opportunities from the booming of smartphones, Tablet PCs and high speed internet services. These factors would further encourage greater accessibility for our target groups. Therefore, we decided to leverage our know-how to develop business strategies and the new data connecting system in various levels to analyze and deliver the never-before-seen contents, activities and materials to accommodate the gamers’ requirements based on Segmentation Service. In this regard, our gamers would better enjoy our game. Moreover, we have designed the website
www.MEGAGAME.in.th over the past 6 months to ensure maximum familiarity for gamers. Our business projection for the 1st year would see the moderate market share at maximum level of 5% as common among the new startups but we will select new games and develop new businesses to increase the market share to over 10% within the next 3 years.”
“For the game selection process, our team has thoroughly tested almost 100 games before deciding to strike a business deal with L&K Logic Korea to operate “Mirror War” in Thailand. This game offers the hybrid gaming experiences of MMORPG and Arcade Shooting style to break through any online games available with the storylines for 12 occupations, 1,500 special skills and various economic patterns while supporting the immediate transactions between gamers that would greatly impress MMORPG fans. The crossover with Shooting game, which is very popular in many consoles, would encourage gamers to rely on their senses to simultaneously dodge bullets and attack at the same time. In addition, the data on playing behavior will be seamlessly linked to the website
www.MEGAGAME.in.th. We are confident that “Mirror War” will certainly create a huge buzz in the online game market. The website
www.MEGAGAME.in.th will be launched on 11 February 2014 and “Mirror War” will be available from 12 March 2014 along with a series of exciting activities for new subscribers and Internet Cafes.”
Regarding the marketing strategies for this year, Mr. Pollaya Banchakittikun, Senior Marketing Manager, Skymate Co.,Ltd. noted “We will focus on 4 key sectors in the market to cover all target customers. In the beginning phase, we will establish the network of end-users through the network of over 10,000 internet cafes across Thailand. All parties will get benefits including owners of the cafes and gamers.”
“Next, we will create value for gamers as they will not only enjoy the game but also gain more social acceptance such as recognition from gaming competitions, revenues from gaming, or even be able to develop career path for themselves. These can be realized from our monthly marketing activities and competitions throughout this year with our marketing budget of over 10 million baht.”
“And we want to expand our gamer base exponentially through the use of social networks that heavily influence daily lifestyles and beliefs of our gamers while becoming the most popular media for people of all ages and genders. Social networks will play a significant role in promoting our game to gamers and potential targets.”
“Lastly, we will form strong marketing alliances and join forces with quality products that are in high demand among gamers based on win-win-win strategies for our company, our partners and gamers. Furthermore, we will collaborate with any presses and media that can reach our target groups to increase communication channels to our future customers.”
