Big C SUPERCENTER enters the CRM battle with ‘BIGCARD’ to grip consumers with its unique benefits ‘Instant Money Back& Monthly Crazy Price’; 5 million members expected by next year
Big C SUPERCENTER unveils the ‘BIGCARD’ to best satisfy consumer with uniquely remarkable benefits featuring ‘Instant Money Back and Monthly Crazy Price’ that give back to consumers up to 1% cash back with 5 Baht for any purchase over 500 baht and Monthly crazy price promotion on a wide variety of mass consumers items. Holders of Big Card will also benefit from special discounts at Mini Big C , Pure and other leading participating retail shops; and ‘Extra 5 Baht’ when purchasing a 100 Baht food coupon at Big C food courts.*
Ms Jariya Chirathivat, VP, Marketing & Communications, Big C SUPERCENTER Public Company Limited stated: “BIGCARD is Big C newest loyalty program which is a result from careful study from Big C Customers Base since 2006. For the past three years Big C has gained insightful information on consumer behavior through the collection of data on our customers spending habits. From studies we know that the 3 main reasons that drive a customer to a store are price, assortment, and convenience. For a loyalty program to be good, it must answer to and emphasize these 3 criterias. BIGCARD meets these demands. By offering Instant Money Back’ benefit, Big C created a unique loyalty program that meets the needs of customers with the most convenient, time saving, and fastest redemption offered.
As such, the design of BIGCARD does reflect the Big C image and its best price strategy. The gold coins print on BIGCARD communicates ‘instant money’. Also, the Magic theme created around the card launch that appears in the TV commercials and events shows that BIGCARD offers a magical shopping experience with benefits beyond anyone can believe.
Big C believes that the BIGCARD singles out from all other loyalty programs and shows again Big C’s ability to innovate in order to better serve its customers everyday. With the instant 5 baht coupon, customers will receive their benefits instantly in form of electronic cash coupon at the end of their purchase receipt.
With the launch, approximately 2 million new members are expected in Q4; a total of 5 million members by next year through road shows and special activities and events.
BIGCARD will be the newest pillar of Big C’s strategy which builds upon offering ‘More than just low price’ to our customers. Besides of what customers can get from low price on every item in Big C, our BIGCARD holders will instantly get additional savings for every purchase they do via our 5 baht coupon and our Monthly Crazy Price. With our loyalty program, we also want to offer our customers the most convenient and time-saving benefits. We believe that with our loyalty program we again prove our ability to create innovations that would please our customers. This is to reflect our company motto of “Big C - More than just low price” ended Khun Jariya.
How to get the coupons
Terms & Conditions
- With the minimum purchase of 500 Baht at all Big C branches (also showing your BIGCARD/ Shop Call Free Card/ Big Bonus Card), INSTANTLY get a 5 Baht cash coupon (printed on receipt) to save on your next purchase only at Big C.
- With the minimum purchase of 500 Baht exclusive of pharmaceutical products and promo items at all Pure branches (with the presence of your BIGCARD/ Shop Call Free Card/ Big Bonus Card), INSTANTLY get a 5 Baht cash coupon (printed on receipt) to save on your next purchase only at Pure.
- With the minimum purchase of 50 Baht at all Mini Big C branches (also showing your BIGCARD/ Shop Call Free Card/ Big Bonus Card), INSTANTLY get a 1 Baht cash coupon (printed on receipt) to save on your next purchase only at Mini Big C.
- Exclusive of cigarettes, liquor, alcoholic beverages, energy drinks, gift vouchers, Easy Top Up cell phone card, food court, shops in plaza, and wholesales lots
- Only 1 time/ 1 member/ 1 day
Coupon usage
Terms & Conditions
- Please present your BIGCARD/ Shop Call Free Card/ Big Bonus Card to cashier prior to making payment
- All coupons are valid within 30 days after received; no minimum purchase limit
- Maximum amount of 31 coupons/ one member/ 1 month
- Exclusive of cigarettes, liquor, alcoholic beverages, energy drinks, gift vouchers, Easy Top Up cell phone card, food court, shops in plaza, and wholesales lot
- Coupon cannot be exchanged or refunded for cash
About Big C
Big C SUPERCENTER PLC abbreviated as BIGC on the SET, founded in 1993, is a modern retail trade operator under the name of Big C SUPERCENTER. It offers consumers a wide variety of products at the most competitive prices under the slogan ‘More Than Just Low Prices’ which reflects its mission to guarantee customers’ maximum satisfaction. Big C currently has a total of 67 branches nationwide. To know more about Big C, please visit
www.bigc.co.th 