The Pizza Company’s new dish Italian Baked Rice up for grabs for Italian food lovers
Turning one of the main Italian dishes Risotto into adapted dish for Thais, The Pizza Company officially announces the launch of Italian Baked Rice with starting price of only 79 baht, specially designed for Thai Italian food lovers
Mr. Andrew Holman, General Manager, The Pizza Company, said this year’s business direction of The Pizza Company relies on worthiness and a variety of menu. After a very warm welcome from customers responding to new pizza and pasta menus added in the past Q1 and Q2, the first ever Risotto menu Italian Baked Rice is now introduced to all The Pizza Company customers. Long-accumulated experiences and adept in making pizza and pasta of The Pizza Company have been passed on and blended to become the new special Italian Baked Rice dish for Italian food-loving Thais. The 8 Italian Baked Rice menus are available; Ham Mushroom White Cream Sauce, Bacon Cabonara Sauce, Black Pepper Chicken, Cheese Fried Pork Mushroom Sauce, Fried Chicken Curry Sauce, Fried Pork Curry Sauce, Sausage Tomato Sauce and Cheese Veggie Delight.
“Over 50 million baht budget has been poured into promoting this Italian Baked Rice through TV commercial, newspapers and leaflets etc. to reach all targeted groups. With sales target of 150 million baht along with promotion price starting at 79 baht, it is projected that Italian Baked Rice will be playing a vital role in driving the total sales of The Pizza Company in Q4”, added Mr. Holman.
He furthered that, apart from new menu added, The Pizza Company will launch 6 more branches by the year’s end, making The Pizza Company to own 208 branches in total, in order to best serve customers across the country and their regained purchasing power in Q4. Strategies of new menu and higher branch number will ensure the company 8% growth this year.
More convenient accesses to The Pizza Company service are available at call center 1112 or
www.1112.com.
