Honda presents “Drive to the Next Enjoyment” concept that delivers ultimate joy of driving and showcases 13 models of automobiles at 35th Bangkok International Motor Show
Honda Automobile (Thailand) Co., Ltd., introduces the Honda Pavilion under the concept of “Drive to the Next Enjoyment” that reflects the innovative and ultimate joy of driving with a range of 13 automobile models at the 35th Bangkok International Motor Show. Visitors can enjoy a wide selection of special promotional offerings and many more great activities at the Honda Pavilion from March 26 to April 6, 2014, as part of 2014 Bangkok International Motor Show that will be held at Challenger Halls 1-3, Impact Muang Thong Thani.
According to Mr. Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., “This year is the 50th anniversary of the Group of Honda Companies’ operations in Thailand. It’s Honda’s mission to introduce breakthrough innovations and technologies in three product categories, which are Honda automobiles, Honda motorcycles and Honda power products, to meet all levels of customer requirements and deliver them joy. This mission is reflected in the Honda Pavilion, which was created under the design theme of ‘Drive to the Next Enjoyment’, delivering the ultimate joy of driving with a wide range of Honda automobiles.”
Among the highlights of the Honda Pavilion is the all-new Honda City, which reflects the concept of ideally to “Be Your B-E-S-T”. As an exceptional vehicle that exceeds customer expectations, the new Honda City has a stunning design of the entire car with a spacious cabin, enhanced by smart technology and superior safety features. It is powered by the 1.5L i-VTEC engine that works with a new continuously variable transmission (CVT) developed under Honda’s Earth Dreams Technology that provides instant response, offers the best fuel efficiency, and is compatible with E85 fuel.
The new Honda City is available in six variants including the S MT, priced at 550,000 Baht; the S AT, priced at 589,000 Baht; the V, priced at 649,000 Baht; the V+, priced at 689,000 Baht; the SV, priced at 734,000 Baht; and the SV+ (which includes premium safety solutions such as i-Side Airbags and Side Curtain Airbags), priced at 749,000 Baht. All variants come in seven colors including Modern Steel Grey (Metallic), Carnelian Red (Pearl), Crystal Black (Pearl), Alabaster Silver (Metallic), Taffeta White and two new colors, which are Brilliant Sporty Blue (Metallic) and Golden Brown (Metallic). Metallic colors cost an additional 2,000 Baht and Pearl colors cost an additional 8,000 Baht. The interior comes in two colors – beige for the S, V and V+ variants and black for the SV and SV+ variants.
Another outstanding model being showcased at the Honda Pavilion is the new Honda Civic, with a more stylish and sporty sense from the front, side, and rear under spoilers, a wing-type trunk spoiler, and an exhaust pipe finisher with an exclusive sport emblem. The sporty features are available on two new variants, the 2.0 ES AT NAVI and the 1.8 ES AT, providing sporty perfection. The interiors of the two new variants will let users experience luxury and comfort with advanced equipment including 7” Advanced Touch Display Audio with a Smartphone Connectivity function, HDMI port, and Multi-angle Rear View Camera. The new Honda Civic comes with two engine variants including a 2.0 liter i-VTEC and a 1.8 liter i-VTEC. Both engines are refined to enhance driving performance and offer excellent fuel economy and are E85 compatible. The new Honda Civic is available in six variants: the 2.0 ES AT NAVI at 1,145,000 baht; 1.8 E AT NAVI at 990,000 baht; 1.8 ES AT at 950,000 baht; 1.8 E AT at 895,000 baht; 1.8 S AT at 835,000 baht; and 1.8 S MT at 780,000 baht. All variants are available in four colors – Taffeta White, Alabaster Silver (Metallic), Crystal Black (Pearl) and Modern Steel Grey (Metallic). Metallic colors cost an additional 2,000 Baht and Pearl color cost an additional 8,000 Baht.
At the Honda Pavilion, the company is showing a range of 13 models for customers to explore and choose the one that best matches their needs and lifestyles. To make it easier and more convenient to own a Honda automobile, the company is offering a wide range of exclusive promotional privileges for all Honda models that are booked before April 6 and cars received before April 30, 2014. These privileges vary by each model and are:
- The Brio offered with either a low down payment of 29,999 baht; or 0% interest plus free car insurance
- For the Brio Amaze, customers can choose one of three offerings, which are a low down payment of 29,999 baht; 0% interest plus free car insurance; or an attractively low monthly payment of 2,333 baht.
- The Jazz comes with a choice of one of three privileges: a low down payment of 59,999 baht; 0% interest plus free car insurance; or an attractively low monthly payment of 3,999 baht.
- The Jazz Hybrid is offered with either a down payment starting from 19% with 60-month 0% interest; or an attractive monthly payment of 4,599 baht plus free insurance.
- The Civic provides three choices of privileges for customers; a starting down payment of 99,000 baht; 60-month 0% interest; or a stunning monthly payment of 4,999 baht plus free insurance.
- The Civic Hybrid offers customers either a down payment starting from 19% with 60-month 0% interest; or a monthly payment of 5,999 baht plus free insurance.
- The Freed comes with a choice of a down payment starting from 15%; 1.99% interest; or a monthly payment of 5,997 baht plus free insurance.
- The Accord is offered with a starting down payment of 199,000 baht; or 1.89% interest.
- The CR-V is more affordable to customers with a starting down payment of 199,000 baht; or 1.59% interest plus free insurance.
There is also a special offer of a 0% down payment plus free insurance for government officers, state enterprise employees and special occupational groups. In addition, for customers who book a Honda automobile (except the all-new City and new Civic), Honda offers the Honda Ultimate Care program, which provides a 5-year quality guarantee to ensure peace of mind for customers.
Honda is not only delivering innovative breakthrough automobiles and premium customer service to ensure the highest levels of customer satisfaction – the company is also establishing a new communication platform to get closer to customers by introducing the all-new Honda City “Be Your B.E.S.T” Line stickers that demonstrate the personality of modern people who have great desire and high commitment through messages that feature Honda’s ongoing concern for driving safety. Free downloads of the Honda City “Be Your B.E.S.T” stickers are available from the Line application sticker shop starting from today.
“To demonstrate our thankfulness for the confidence and trust that valued customers have given to us over the past 50 years, Honda will continue to deliver new breakthrough automotive technologies to create new dimensions in the Thai automotive industry. We remain committed to providing quality customer service via our solid and expanding network of 191 dealers and service centers nationwide to deliver joy and happiness to more customers. We will maintain our strong commitment to Thai society through a broad range of social activities; and keep on growing along with the prosperity of and always be side-by-side with Thai society,” concluded Pitak.