Mercedes-Benz Offers Tempting Year-end Highlights, Presents EQA Prototype & Launches 2 Luxury AMG Models at 35th Motor Expo
Mercedes-Benz (Thailand) Company Limited is exceptionally well-prepared for the big automotive fair "Motor Expo 2018" with the import of the EQA prototype and the launch of two new Mercedes-AMG models, delighting Thai customers who appreciate the blend of premium luxury and powerful performance. CLS 53 4MATIC+ is priced at 7,090,000 baht while Mercedes-AMG GT S is available at 14,900,000 baht. In addition to these two new models, Mercedes-Benz also showcases 26 other vehicles at the 35th Motor Expo from 29 November to 10 December 2018 at IMPACT Challenger Hall, Muang Thong Thani.
Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Limited, said, "We continue to present our products under all four brands conceived and nurtured by Mercedes-Benz Thailand. We always strive to fulfill the sophisticated needs of our customers and simultaneously strengthen the image of Mercedes-Benz as a prominent brand of premium automobiles. Our pavilion features four zones to cover all categories of Mercedes-Benz vehicles namely Compact Car, Contemporary Luxury, Dream Car and SUV. We even exhibit ultra-luxury vehicles under Mercedes-Maybach premium sports vehicles and plug-in hybrid vehicles under "EQ Power". Customers have the opportunity to get up close with each category of our superior automobiles."
"This year, a highlighted feature at our pavilion is Mercedes-Benz Concept EQA. This prototype showcases how the exciting EQ strategy will be applied to our future compact vehicles. Suitable for daily use, this EQA has impressive agility and an amazingly long driving range of about 400 kilometers thanks to our well-developed architecture for pure electric vehicles. Its presence reaffirms our commitment to fulfill every future travel concept and comprehensive green lifestyle, which constitutes a strategy that Mercedes-Benz will implement until 2025," he continued.
"We also proudly emphasize our status as the leader of high-performance vehicles during the expo through our "Mercedes AMG". This important brand has now enjoyed about 400% growth rate when compared with the same period a year earlier. We trust that the Motor Expo 2018 will help maintain the momentum of Mercedes-AMG's growing popularity. As we completed the full range of Mercedes-AMG test drive last month, we can today bring two new models to the expo. They are CLS 53 4MATIC+ and the latest model from AMG GT, Mercedes-AMG GT S. Both promise to impress Mercedes-Benz fans who love high-performance vehicles," concluded Mr. Folger.
Mr. Frank Steinacher, Vice President of Sales and Marketing of Mercedes-Benz (Thailand) Limited, said, "On top of showcasing the innovative EQA prototype, we launch two new models from Mercedes-AMG. The first, Mercedes-AMG CLS 53 4MATIC+, combines a powerful 435-hp output with a sporty style and high efficiency. Its interior and exterior design is upgraded and differentiated to deliver the luxury of the latest high-performance car. The second coupe, Mercedes-AMG GT S, is the combination of a lightweight aluminium spaceframe, a V8 biturbo engine, and a seven-speed dual clutch transmission designed especially to please lovers of speed and powerful performance."
"At Motor Expo 2018, it is the first time that we showcase our 8 high-performance cars under the Mercedes-AMG brand that cover all segments for our customers to be able to take a closer look. It starts from the 45 model Compacts that come with a 4-cylinder engine, the locally produced saloons and the 43 model coupes, the 53 model CBU car that is being launched today, the most powerful 63 model car, and the very first time that we gather the most AMG GT fleets, namely GT S, GT C, and GT R, in a single car show. After the launch of two new models today, we have as many as 13 Mercedes-AMG models in the Thai market. They are Mercedes-AMG A 45 4MATIC, Mercedes-AMG CLA 45 4MATIC, Mercedes-AMG GLA 45 4MATIC, Mercedes-AMG C 43 4MATIC Coupe, Mercedes-AMG C 63 S Coupe, Mercedes-AMG CLS 53 4MATIC+, Mercedes-AMG SLC 43, Mercedes-AMG GLC 43 4MATIC Coupe, Mercedes-AMG GLE 43 4MATIC Coupe, Mercedes-AMG E 63 S 4MATIC+, Mercedes-AMG GT C Roadster, Mercedes-AMG GT R, and Mercedes-AMG GT S," Mr. Steinacher added.
Mercedes-Benz Concept EQA demonstrates how the EQ strategy can be introduced to the compact class. Featuring one electric motor at the front axle and one at the rear, it has a system output of over 200 kW. The drive characteristics can be altered by varying the permanent all-wheel drive's front to rear torque distribution.
Its exquisite design is a result of reinterpreted Sensual Purity philosophy. The reinterpretation upgrades Modern Luxury to Progressive Luxury for this concept vehicle, with creases and lines eliminated and the next level of purity achieved. Boasting stunning proportions, seamless flowing surfaces, combined with stimulating graphics using high tech black panels, it is definitively a bold design statement of being simply sexy. For extra appeal, it deploys laser- fibre light technology. As a laser-activated medium is embedded in the centre of a fibre-optic cable, the eye-catching spiral-shaped light signet underlines the electric concept with its design evoking the copper windings of an electric motor the animation visualising electrical impulses.
Backed by two electric motors and scalable battery components, its system output can be increased to over 200 kW. Permanent all-wheel drive, moreover, delivers impressive dynamic performance. The two drive programs "Sport" and "Sport Plus" offer a different front to rear torque distribution, allowing a choice of individual drive characteristics. The black panel at the front-end acts as a virtual radiator grille and changes its look according to the drive program. In the "Sport" drive program the grille depicts a flaming wing in horizontal format, while in "Sport Plus" mode vertical struts in the style of a Panamericana radiator grille are displayed.
In combination with the intelligent Mercedes-Benz operating strategy, the Concept EQA achieves a range of around 400 kilometres, depending on the battery capacity installed. The highly efficient lithium-ion battery with pouch cells is supplied by the Daimler subsidiary Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative battery systems have a model-specific total capacity of over 60 kWh.
The Concept EQA can be charged via induction or wallbox and is also ready for rapid charging. The vision for using public charging stations is "seamless charging". So, this Mercedes me-based service makes it easy to charge and pay at different charging stations.
Mercedes-AMG CLS 53 4MATIC+ The 53-series models come with the 6-cylinder in-line 3.0 litre engine which combines a powerful 320 kW (435 hp) output with a sporty style and high efficiency. The EQ Boost starter generator briefly provides an additional 16 kW of output plus 250 Nm of torque and feeds the 48 V on-board electrical system. It unites the starter and alternator in one electric motor and is integrated between the engine and transmission.
On exterior design, it boasts a unique look with a twin-blade radiator grille in silver chrome. AMG-specific side sill panels also lend a more dynamic silhouette. Viewed from the tail end, it is the restyled rear apron with its classically round tailpipe trims which catches the eye. The model also comes equipped with AMG Sports exhaust system, sporty 20-inch five-twin-spoke alloy wheels, and MULTIBEAM LED which is superior to standard LED (having 19 LED lamps per headlamp) for enabling various practical features to suit driving conditions such as driving at intersections/circles, driving in cities, and driving in harsh weather conditions. Its electric sunroof, moreover, offers a panoramic view.
On interior design, this new model welcomes its passengers with model-specific, exclusive appointments, and luxurious materials. For extra comfort and convenience, it integrates a 12.3-inch digital screen that works perfectly with MB Audio 20, Touchpad and Controlller. The driver can select the display look in the three styles "Classic", "Sport" and "Progressive" and configure the individually relevant information and views. AMG performance steering wheel is also included to make sure the wheel perfectly fits the driver and boosts driving confidence Road trips can become a true pleasure as this model can adjust lighting and color in as many as 64 patterns to best suit its users. Burmester(R) surround sound system, meanwhile, adds further delight.
Safety and Technology are well integrated into Mercedes-AMG CLS 53 4MATIC+. Among the prominent features are AMG DYNAMIC SELECT, PRE-SAFE(R) Plus system, and Head-up display. Moreover, the extremely fast-shifting AMG SPEEDSHIFT TCT 9G transmission, which allows smooth shift in transmission, the fully variable AMG Performance 4MATIC+ all-wheel drive and the autonomous AMG RIDE CONTROL+ air suspension also help to create the dynamic driving experience. The 48 V on-board electrical system is therefore paving the way for further hybridisation. The functions include boost, recuperate, load point shift, gliding and the virtually imperceptible restarting of the engine with the start/stop function.
Combustion engine output (kW/hp)
Combustion engine output (kW/hp)
Combustion engine (Nm)
0-100 km/h (s)
Top Speed (km/h)
Mercedes-AMG CLS 53 4MATIC+
6-cylinder benzene engine
435 / 6,100
Mercedes-AMG CLS 53 4MATIC+ is priced at 7,090,000 baht
Mercedes-AMG GT S, the latest model from AMG GT, is a great coupe that enjoys upgraded engine, braking system, suspension system, and interior/exterior design.
On exterior design, the front apron in jet wing style emphasises the car's width, making it sit flatter on the road, and goes perfectly with the signature AMG front featuring a long and powerful hood. Large outer air inlets, meanwhile, guarantee the greater supply of cooling air to the turbocharger. This model hits the market with 19-inch front wheels and 20-inch back wheels. Its headlamps boast LED High Performance and its lightweight aluminium spaceframe is made from magnesium/steel/aluminium which helps keep the vehicle's centre of gravity low. Additional roll-over protection is provided by an integrated aluminium cross-member, while the inserted acoustic mat minimises noise.
On interior design, the low Nappa-leather seating position makes the driver feel like sitting inside a cockpit. The model also comes with AMG Performance Steering wheel. The optionally available AMG Performance seats provide even more lateral support with a more heavily contoured backrest and seat cushion side bolsters. This sporty model exudes luxury for featuring silver-chrome centre console surround, air vent bezels and door armrests' trim strips. The dashboard places a firm emphasis on width, creating an impression of a powerful wing. Colors inside the center console can change for maximum driving pleasure.
Safety and Technology of Mercedes-AMG GT S comes in the form of coveted features. AMG RIDE CONTROL, for example, provides double-layer structure to maintain the balance of wheels and prepares top springs for efficient suspension. Five driving programs of AMG DYNAMIC SELECT, namely Comfort, Sport, Sport+, RACE and Individual, and AMG SPEEDSHIFT DCT 7-Speed Sport transmission ensure the driver takes less time to shift gears particularly between 3 and 7. For fun driving, the driver has the option to activate the manual transmission mode anytime and change gear using the steering-wheel shift paddles instead.
Combustion engine output (kW/hp)
Combustion engine output (kW/hp)
Combustion engine (Nm)
Acceleration 0-100 km/h (s)
Top Speed (km/h)
Mercedes-AMG GT S
522 / 6,250
1,900 – 5,000
Mercedes-AMG GT S is priced at 14,900,000 baht
Mercedes-Benz Thailand presents not just its new models but also 26 other exciting models at the Motor Expo 2018. Covering all car segments from Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach as well as EQ Power technology brand. Limited amount of iPhone XS Max 256GB, worth 49,900 baht, will also be given to those who purchase any of these 7 Mercedes-Benz model: CLA 200 Urban, CLA 250 AMG Dynamic, E 350 e Avantgarde, E 350 e Exclusive, E 350 e AMG Dynamic, GLC 250 d 4MATIC OFF-ROAD, and GLC 250 d 4MATIC AMG Dynamic, between 13 November – 31 December 2018.
Moreover, Mercedes-Benz Leasing (Thailand) has just launched a free insurance program under the name "starPLUS" for customers who sign a new contract with Mercedes-Benz Leasing and insure with Mercedes-Benz Protection (fleet customers excluded). Called "starPLUS", the program gives customers ultimate peace of mind with 100% coverage of their vehicle and the exclusive option to switch to a new car in case of an accident deemed as a total loss - all free of charge.
In addition, customers who book any Mercedes-Benz model at the Motor Expo and have their car delivered and contract started by 31 December 2018 will receive a fuel voucher worth 16,000 baht for a finance lease or mySTAR plan.
Buyers who purchase the GLC 250 d 4MATIC OFF-ROAD or the GLC 250 d 4MATIC AMG Dynamic by 31 December 2018 will be eligible to choose between 0% interest for a 48-month hire purchase plan or a down payment discount for any plan. Mercedes-Benz Leasing Thailand has also recently launched the official LINE@ account named "@mblt" to provide additional information and updates on our services and products.
Mercedes-Benz invites you to discover the most innovative automobiles at its pavilion during the 35th Motor Expo between 29 November and 10 December 2018 at IMPACT Challenger Hall 1 Muang Thong Thani.