Suzuki surprises Thai market with the official launch of All New Suzuki CELERIO,
penetrating the market, offering new standard passenger car
Surprises with 3 distinctive features – spacious passenger cabin, high performance and energy efficiency.
Offering new standard of a passenger car with world class quality for exporting to Asia and Europe.
Bangkok – May 29, 2014 – Suzuki Motor (Thailand) creates another surprise to Thailand’s passenger car market with the official launch of All New Suzuki CELERIO. Penetrating Thai car market with new model equipped with technology, offering new standard of passenger car. Suzuki’s second eco car comes with full quality featuring three distinctive highlights: spacious passenger cabin, high performance and energy efficiency.
Mr. Takayuki Sugiyama, President of Suzuki Motor (Thailand) Co., Ltd, said “It’s been over 100 years that Suzuki has committed to inventing technologies, engineering and innovations to meet the Way of Life! of the people around the world. In Thailand, Suzuki has seen continuing growth and stability while being accepted by domestic customers throughout the previous years. This was reflected by Suzuki’s growth of more than 200% during the past years despite the negative factors causing volatile market all the time. Suzuki’s success derived from its commitment to hardworking with aims to make people around the world happy with their everyday life and their desirable vehicle, no matter what their lifestyle might be. Throughout the years, Suzuki did make a conscious effort to design all vehicles with quality, value for money and being environmentally friendly and meeting the needs of the market. As a result, customers have confidence and trust in Suzuki which led to a new trend among the new generation consumers who put focus on product quality, cost benefits and suitability for use in everyday life when deciding to buy a car. The 5-door sport compact Suzuki Swift is an example that proves Suzuki’s popularity and trustworthiness as it became the most popular eco hatchback last year. And this year, Suzuki is introducing its new model to the Thai, Asian, European and global markets. The “All New Suzuki CELERIO” is our second eco car produced in Thailand at our factory in Rayong; it represents the culmination of Suzuki’s know how as an expert in compact cars. This new model sets new standard in the eco car and passenger car markets by delivering happiness, enjoyment and excitement to all Way of Life!” Mr. Sugiyama added.
Mr Shigeki Suzuki, Chief Engineer, Suzuki Motor Corporation, Japan, said that “Teams of engineers and experts at Suzuki take into account the needs of drivers in automobile market for customers who feel that their demands have not yet been met, in terms of design, utility and energy efficiency. Under the concept of "using pleasure" and "driving pleasure", we designed our new model, a compact passenger car, with the most advanced expertise. All New Suzuki CELERIO is designed to be the ideal package for a compact car. The car is more spacious, with more room above the head and with extra legroom – both in the front and the rear seats. Luggage space with larger capacity than expected is also one of the highlights. Drivers of All New Suzuki CELERIO can also be assured of its performance with a new K10B 1.0-liter engine. The new tuned engine and newly developed transmission gives full power with high agility and crisp handling, succeeding the drivability of SWIFT. Also being energy efficient with a fuel consumption rate of more than 20 km/liter. Coupled with the distinctive exterior and interior design, this model offers extra peace of mind with the world class standard safety features and equipments while increasing comfort and pleasure of driving, which will definitely satisfy the customers in Thailand.”
Mr. Wallop Treererkngam, General Manager, Suzuki Motor (Thailand) Co, Ltd said “For strategy and marketing plan, with the launch of All New Suzuki CELERIO this year, Suzuki focuses on office workers and students who have never owned a car before. They expect that their first car must be equipped with quality, maximum utility, good performance and meet practical applications in everyday purposes, offer high value of purchase, such as utility for working and traveling in all directions. It must answer to requirements of the fun loving lifestyle, with excitement and colorful activities. It must be the one that gives utmost convenience with a large passenger and luggage space for all. Suzuki is ready to surprise the market where it can answer all requirements of customers.
“Regarding Communication and PR plans, Suzuki has made a new TV commercial with the concept “Everywhere is our Way” to present that the All New Suzuki CELERIO is a buddy car that takes you everywhere you want, making everywhere you go is your way. Presenters are Nattapong Froyd Chartpong and Pongsatorn Puak Jongwilas. The duo’s characters are fun-loving, the new generation who work hard with active and exciting lifestyle and love to travel.
“Suzuki believes that the launch of All New Suzuki CELERIO with their technology and expertise in compact cars will help raise the standard of passenger cars and eco cars, and help stimulate the automobile market. Now the model is available at a Suzuki showroom and waiting for your test drive entry. Mr. Sugiyama concluded.
For more information, please contact Suzuki Motor (Thailand) Co., Ltd. (From landline, call 1800-600-900. From mobile phone, call 1400-600-900) or visit
www.suzuki.co.th,
www.facebook.com/SuzukiCELERIOThailand.
