Alibaba.com to Cultivate Export Success Stories among Thai SMEs with New Program

Alibaba.com to Cultivate Export Success Stories among Thai SMEs with New Program



Bangkok, February 11, 2020 – Alibaba.com, a leading business-to-business (B2B) platform for global trade, today announced the launch of its first training program of its type in Thailand – the Star Supplier Incubation Program (SSIP). Designed to build export success stories among Thai small and medium-sized enterprises (SMEs), the program is an exhaustive take on B2B e-commerce for manufacturers contemplating to take their operations to the next level.

SSIP is part of Alibaba.com’s efforts to foster an in-depth understanding of B2B e-commerce among Thai SMEs who are eager to settle smoothly into an increasingly competitive and digitized global trade environment. Organized in collaboration with the platform’s local channel partner Feyverly, the three-month program is scheduled to begin mid this year and will be conducted in Bangkok by experts from Alibaba.com and other industry practitioners.

The integrated training approach of SSIP aims to equip current and aspiring Thai exporters with fundamental knowledge, practical skills as well as a mindset change required for success in online global trade. Through a combination of lectures and interactive sessions, the course will cover topics including the ins and outs of establishing a presence and operating a supplier store on Alibaba.com; platform analytics for understanding customer demand and the wider industry trends; global trade processes from business matching to payment and logistics terms; as well as the key to sustainable business growth amidst competition.



“Thai suppliers are highly competitive in terms of product variety and quality, but many of them have not yet capitalized on opportunities presented by the current digital era to reach their full potential,” said Samantha Suriwon Tng, Strategy and Operations Lead of Alibaba.com in Thailand. “Our objective is to develop suppliers with both practical knowledge essential to navigating the world of global trade freely, and an appreciation of e-commerce as a powerful global marketing and distribution channel that is crucial for the future of SMEs. With this program, we look forward to cultivating a batch of stellar exporters who will be inspirations for other SMEs.”

Alibaba.com adheres to a high level of criteria for the selection of program participants. Interested suppliers are required to demonstrate a strong desire to master B2B global trade and readiness to invest time and resources to grow on Alibaba.com.

The program is open to SMEs from any export sector for enrollment from now until March 31, 2020. The enrollment fee covers the full SSIP training and a one-year Alibaba.com paid basic supplier membership. For more information, please visit www.ssip2020.com.

For more news and information about Alibaba Group, please visit the company's Thai-language content platform AlibabaNews Thai.

About Alibaba.com
The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is China’s largest integrated international online wholesale marketplace in 2018 by revenue, according to Analysys. Buyers on Alibaba.com were located in more than 190 countries as of March 31, 2019. Buyers on Alibaba.com are typically trade agents, wholesalers, retailers, manufacturers and SMEs engaged in the import and export business. Alibaba.com also offers its members and other SMEs import/export supply chain services, including customs clearance, trade financing and logistics services.