Supersports authorized to “K-Swiss” sole distributor in Thailand
CRC Sport Co., Ltd. “Supersports” Operator has revealed that the company has granted the authority to be sole distributor of “K-Swiss” in Thailand and opened the first K-Swiss store at Siam Center, 4th Floor.
Warodom Pranbunpook General Manager for Merchandising CRC Sport Co., Ltd. has revealed “Because Supersports is the leader in sport equipment and apparel retailer of Thailand with 73 stores nationwide web, K-Swiss International Co., Ltd. is confident to authorize us being the sole distributor in Thailand by aiming to penetrate target customers from students to workers. Therefore, we chose Siam Center to release our first store on the area of 75 square meters with an investment of 1.5 million baht, comprising of 500,000 baht for marketing and promotion.”
The expected income per month is targeted 500,000 baht. The products of K-Swiss are categorized in three parts: 1. shoes 2. apparel and 3. accessory.
Shoes are included tennis shoes, casual shoes and sleeper while apparel are included performance and sport fashion. The highlight of shoes is the original famous serial born in 1966 as known as “Classic” which made of leather. Then after, the “Classic” shoes were modified by five stripes with “D” shaped lacing ring in three-pieces toe design. These are the very first prototype of other causal style.
Until now, the Classic is still the best selling of K-Swiss at Siam Center. The store ambience is the latest K-Swiss store format by create brighter and premium look in white tone. Customers can purchase K-Swiss not only at the store but also at Supersports. However, K- Swiss will obsess the complete lines of apparel, shoes and accessory, while Supersports focus on shoes.”
Warodom Pranbunpook added “The K-Swiss at Siam Center has been open since December and received good feedback from customers. Moreover, the K-Swiss products can generate 24 million baht of income during the end of the third quarter until year end 2009.”
Come and visit our 1st store in Thailand @ Siam center 4th floor.
About K-Swiss
K-Swiss was founded by two Swiss brothers who became avid tennis players after moving to Southern California. In 1966, they introduced the K-Swiss " Classic" , the first all-leather tennis shoe with a one-piece rubber outsole, reinforced toe design, five stripes bands on each side, and D-ring lacing system . Since then, K-Swiss had continued to build on its performance heritage with new footwear for serious tennis players as well as speed , strength, and endurance training shoes for all atheletes. Today , the "Classic" enjoys popularity as a clean, original , athletic look that is always appropriate off the court. K-Swiss has what it takes to improve performance, on and off the court.
Today, K-Swiss' premium sports heritage has expanded from tennis footwear, to also lifestyle, running, lifestyle and performance apparel that stands up to the performance demands of world-class atheletes and trendsetters alike.