"CLP" in synergy with Taiwa: Japan Jointly

"CLP" in synergy with Taiwa: Japan Jointly Launch 3 New Models of Rice Milling Machine, Thai farmers tackle the 4.0 era.

              CLP Group, on behalf of CLP Engineering Co., Ltd., the manufacturer of rice milling machines and agricultural machines, in collaboration with Taiwa Seiki Cooperation (Taiwa) Jointly developed the technology of agricultural machinery from Japan, launched 3 new models of rice milling machines with the only unique standard rice milling system in Thailand to tackle the agricultural industry in the 4.0 era with a small household rice milling machine, and also the large rice milling machine for community enterprises or the rice production industry. It is a complete system of rice paddy cleaning, rice husking system, rice polishing and rice size sorting at all stages. It is able to tackle the agricultural industry in the 4.0 era, powered by Smart Farmer more than 1 million (Bureau of Economic Research, the Office of Agricultural Economics: OAE). Moreover, more than 10,000 farmer groups across the country have played a major role in the agricultural revolution by turning ordinary farmers into businessmen who can plan, produce, process, and sell their own products. We aim for sales in the year of 2018, approximately of 4,000 machines and are ready to invade the AEC and Africa market in 5 years with hoping to become the leader in rice milling machine.

              Mr. Manop Leegomonchai, Chairman of CLP Group said that "CLP Group, on behalf of CLP Engineering Co., Ltd., the manufacturer of rice milling machines and international standard agricultural machines, the Group operates under the concept of Engineering a Better Life, which is committed to developing products and services to create better opportunities and livelihoods for farmers. We have used our knowledge and expertise in engineering, and traditional folk knowledge, combining with the changing needs of our customers, enabling us to create products that meet every aspect in terms of cutting-edge innovations, acceptable quality, standard, attention to every detail, and within easy reach of the products by the customer. In addition to our range of products, we also offer after-sales service, warranty and spare parts, along with the customer care for the lifespan of product.

        CLP in collaboration with Taiwa Seiki Cooperation (Taiwa), leader of technology development of agricultural machinery standard from Japan jointly developed 3 new models of rice milling machines with the only unique standard rice milling system to meet the needs of the farmers 4.0. era with a small household rice milling machine. CLP Rice milling machine model CR-150 ECO, Body Weight 45 kg; model CR-150 ECO Dual Function, Body Weight 65 kg, can polish up to 150 kg of paddy per hour with a 3 horsepower, speed of 2,800 rpm. The structure of the rice milling machine is made of high quality steel, strong, durable, together with the rice husking system and white rice polishing with steel core (spiral) without rubber balls and marbles.

              Both rice milling machines have the separate room system for the separation of rough rice bran by wind suction. There is also the system to adjust the whiteness of rice with 8 levels of pressure adjustable spring and a paddy box that can pack 15 kg of paddy. The rice can be separated the broken-milled rice from the milled rice. The engine is the good quality of power transmission belt system with one-year warranty. The price for CLP Rice milling machine model CR-150 ECO is at 14,900 baht and at 19,500 baht for CLP Rice milling machine model CR-150 ECO Dual Function. This model comes with a built-in grinder, adjustable whiteness of rice, and adjustable the grinding resolution by changing the grate number

        For the large rice milling machine, CLP Rice milling machine model CMF-201 is suitable for community enterprises or the rice production industry. It is a complete system of rice paddy cleaning, rice husking system, rice polishing and rice size sorting at all stages. It can polish up to 200 kg of paddy per hour, can produce both brown rice and white rice, and can also adjust the level of whiteness with just a single round of milling which is a good response to the agricultural sector. The price is at 340,000 baht.

              Mr. Manop Leegomonchai also expressed that in the industrial market, especially in the agricultural sector, technology has played an increasingly important role, whether in the process of production, processing, or build on the sales. And with the policy of promoting agriculture 4.0 more seriously, both from the public and private sectors, farmers have become more active in responding to changing of policies and markets. The technology has been adopted, it is used in terms of production and processing to get better quality output with lower costs, including using of various communication channels to provide access to a broad client.

        Based on this phenomenon, we see 4.0 farmer groups nationwide, these smart farmers across the country have played a major role in the agricultural revolution by turning ordinary farmers into businessmen who can plan, produce, process, and sell their own products. In the direction of the Thai agricultural industry market this year, in terms of cultivation of economic crops such as rice have grown better from the previous year due to weather conditions, and this has helped to produce more crops than last year. But in terms of price, because of high output, some products may be affected, but overall, the production market is likely to grow more than last year, and in the export market there is a good tendency. This is especially the case of rice with higher demand from foreign countries such as Indonesia, Malaysia, and the Philippines.

              Mr. Manop Leegomonchai further revealed that nowadays, consumers make the decision to buy products from a wider variety of channels, whether online or from education centers, stores, and on-going trade shows. There has been an increasing of responding to the demand for information in decision-making, and also there has been an increase in the availability of information channels, which has affected manufacturers to adjust and aggressively marketing. For CLP, we have the easiest way to communicate in a variety of ways, whether via the web, Facebook, Line @, or Call Center, and to produce information about products and services in a demonstration of its easy to understand via the video materials, and also to continually attend the trade show to add channels to reach customers as much as possible. We also give our customers an impressive on-site service that will keep customers happy throughout the product's life span. In order for us to be the first in the mind of our customers, in the age where information and sincerity are the most important, we focus on creating awareness, accessing the information as easily as possible, and building strong relationships.

              "With the expansion of Smart Farmer Group and the self-reliant agricultural extension policy, the trend of rice milling machine expansion in Thailand is expected to increase by 2-3 times in the 2-5 years. Apart from Thailand, we are also planning to penetrate the AEC and Africa markets to further expand our presence. Our main customers of 50% are small rice farmers who mill rice by themselves mainly for their own consumption, the secondary of 30%, followed by small-medium farmers who mill rice by themselves for their own consumption and sell in small quantities. Finally, a group of farmers who focus on business and make money from rice, the proportion is 20%. We aim for sales in the year of 2018, approximately of 4,000 machines or 120 million Baht" Mr. Manop Leegomonchai concluded.