Future Park reinforces to be the largest Department Store in Thailand With the budget of more than 150 million baht to celebrate “ZPELL@FUTUREPARK”
Future Park starts the initialization in the retail market investment of over 150 million baht to celebrate the opening of "ZPELL @ FUTUREPARK" under the concept of "Never Regular, Because life is not normal". The strength of being the largest Department Store in Thailand on the construction area of 600,000 square meters to respond to modern lifestyles. This will be open officially on Friday27thNovember, 2015.
Ms. PimpakaWanglee, Managing Director of Future Park, says "we spend the budget of over 4,000 million baht to construct ZPELL in the construction area of 100,000 square meters to accommodate the expansion of new markets and new customers with purchasing power and urban lifestyles growing with the expansion of urban society. Now, the construction is completed and it is ready to open on Friday 27th November, 2015, with the appearance of modern new shopping center in NorthernBangkokunder the concept of "Never Regular, Because life is not normal" with 200 leading fashion shops and 40 restaurants as well as being the largest Department Store in Thailand in the construction area of 600,000 square meters for 1,200 shops and 14 leadingstores including being the center of sports in Northern Bangkok with Futsal for standard competitive tournament of 4 pitches, Ski365, The Rink ZPELL @ FUTUREPARK, Fitness First. It is expected that the opening of ZPELL @ FUTUREPARK will increase the total revenue of the Company by 35% per year and having the average number of customers using the service up to 200,000 persons per day.
ZPELL@ FUTUREPARK is ready to create newphenomenon of changes to Northern Bangkok with various point s of selling points that are unique in various form such as:
Ski365, the first indoor ski training area in Thailand in the area of 1,000 square meters for three slopes where everyone can practice and learn to ski all day and all ages from the team of professional trainers. This can started from the age of four years or more on the third floor.
The Rink ZPELL @ FUTURE PARK is the ice rink of 800 square meters along with the Academy of Ice Skating on the 1stfloor.
Blossom Garden is the fantastic non-conventional forms of Indoor Park with garden flowers blooming along the dimension of time in each season in the Zeatery zone on the 2ndfloor.
Fantastic Wall of 10 meters to engage customers to enjoy the digital world on the G floor.
The Racing Game to win and share the experience with the online racing game for up to 8 people on 3 types of circuits in the Ztylepisodearea on the 1stfloor.
Zappening Outdoor activities of 7,000 square meters with the concept of ECO Park includes sculptures, fountains, and labyrinth with shadows of trees on a length of 600 meters and the activities in the area of 1,000 square meters in front of the Department Store.
Ms. Pimpaka says the Company prepares the marketing budget of more than 150 million baht to promote and create awareness in the first 3 months throughout distribution channels in TV commercials, digital LED of PlanB of Bangkok, newspapers, magazines and online media. The event of grand celebration throughout 1 month from 27thNovember – 31stDecember 2015, including Meet & Greet with celebrities such as Chris Horwang, Kubkib, Bee, Cherry Kemapsorn, Alex Teeradetch, etc. There are the Ski Show from professional player, the Jazz in the Garden Flowers, Never Regular Fashion Troop, enjoy shooting with three-dimensional city, retrace the 42 years with the city of fun and laugh in the colorful atmosphere of celebration during the festival of joy at the end of the yearwith the great and terrific promotion and the discount up to 80% from 1,200 stores in Future Park andZPELLto win 100 IPhone 6S from 27thNovember, 2015–10th January, 2016 (45 days).
