“Scotch” expended healthy drink segment with Bt50 million investments Launching “Scotch Smartz” to excite the chicken essence market
"Scotch" has seen the business opportunities to invest the budget of Bt50 million by releasing the newcomer "Scotch Smartz", Essence of Chicken with vitamins, to penetrate the group of students who need help to enhance the efficiency in learning and memorizing together with the introducing of the first presenter "Stamp-Apiwat Eurthavornsuk" as well as new TVC series "Kwam Kid" to build awareness and fully understanding. The company expects a good feedback and target sales of Bt100 million.
Woravimol Gamarangkul, Marketing Manager of Scotch Industrial (Thailand) Co., Ltd. the manufacturer and distributor of healthy beverage product "Scotch" revealed that the overall of healthy beverage market over the first half-year has been growing approximately 3-4% which we has seen the business opportunities along with the results of the ongoing research found that current students are required to meet the relatively high competition of education. Hence, to prepare the maximum efficiency of both body and brain for every activity is very important such as studying, report writing and the examination in order to provide the quickest possible preparation for everyday. Therefore, the company has been developing and offering innovative products that can meet the target group needs. Allocated the budget of Bt50 million to launch the product Scotch Smartz Essence of Chicken with vitamins.
"For Scotch Smartz is the essence of chicken mixed with vitamins and "Tyrosine" which is an amino acid. It is an essential component for the production of several important brain chemicals called neurotransmitters. We expect to receive a good response from the target group, especially a group of students who want help to nourish the brain.
Moreover, the company also officially introduces the first presenter of "Scotch Smartz" Stamp-Apiwat Eurthavornsuk which the main reason to choose Stamp as the presenter of "Scotch Smartz" because he can represent the new generation people who is talented and having own creativity in order to talk and present the product to be accessibly known and understandable about the benefits of products to help customers prepare for everyday with Scotch Smartz Essence of Chicken."
Ms.Woravimol continued that "With the competition of market is relatively high, therefore creating awareness of brand recognition is the heart to increase the proportion of the company's revenue. Therefore, we are focusing on an integrated marketing strategy both Above the line and Below the line, including online channels, social network and etc. to reach the target audience's current lifestyle, especially as a young target group and students who are received more variety of information through online media along with the arrangement of promotional activities continuously. The official grand opening of Scotch Smartz with presenter and TV commercial series "Kwam Kid" is held on today (September 1st, 2015) at event hall, Supreme Complex at 4 p.m. onwards including the support of the main concert Stamp Fah Pa (Stamp Lightning Strike), Roadshow Brew….Taste in universities and special music show from Stamp, exclusively for Scotch Smartz customers only, which will be held this November 2015.
"During the period of launching product, we have promotions with 7-11by purchasing a bottle of Scotch Smartz to get a 6-baht-stamp to give consumers a chance to try a product. The company expects to hit sales revenue of Bt100 million by the end of a year." Ms.Woravimol concluded.
Scotch Smartz Essence of Chicken with vitamins mixed with Tyrosine, Vitamin B-complex combined with 8 essential vitamins; B1, B2, B6, B12, Niacin, Pantothenic Acid, Folate and Biotin packed in the bottle of 45 ml, price 35 baht available nationwide today.
