“efin” MARKS MARKET MILESTONE INTRODUCING “AUTO TRADE” THAILAND’S FIRST TOTAL STOCK TRADING SOLUTIONS
"efin" invests 10 million Baht budget, launching "Auto Trade" function to the market, redefining total stock trading solution to favor stock traders and value investors, serving as personal assistant to ensure that you will not miss any investment opportunity and timing with Thailand's first auto trading system developed by Thai developers, setting target for 15 additional brokerage houses to use "efin Trade Plus" application and 5 brokerage firms to use "Auto Trade" function by the end of 2015, indicating ongoing increase of investor behavior to trade stock online, expecting to achieve service base expansion goal.
Mr. Pornlert Techarattanopas, Managing Director of Online Asset Company Limited, disclosed "Online stock trading trend shows a steady increase. From the trading value of THB 8,295.015 billion Baht last year, online trading contributed to 45.22% while regular trading channel contributed to 54.78%. For the first half of 2015, online stock trading records 4,291.90 billion Baht value. Driven by user behavior and demand in well-rounded information, investors increase online application access to follow up news and update investment every time and place. Lately "efin," investment software and online information service provider and
www.efinancethai.com administrator with largest investor user base of investment application in Thailand, unveils the capabilities of "Auto Trade" function or the automatic trading order system that allows investors to place orders in advance, a function of online stock trading application "efin Trade Plus" which also supports policy of Stock Exchange of Thailand in providing access to sustainable investment for Thai people as well as extending investment opportunity with advanced technology.
Regarding the development of "Auto Trade" function, the Company is considered Thailand's first to invent and develop system with fully-integrated functions, engaging 10 million Baht development cost, 40 dedicated Thai developers and 2 years development period. We studied and collected data from Thai investor behavior to ensure seamless system development that truly caters to investor demand.
The "efin Trade Plus" is, therefore, the application created by Thai developers for Thai investors. We learned about behavior of Thai investors to develop various features. The application offers special functions specifically responding to "Auto Trade." The system accommodates condition setting for trading order. The highlight functions include Simple Auto Trade, Take Profit/Trailling Stop Loss/Cut Loss (for selling order only), Money management, DCA: Dollar Cost Average (equal investment installment) and PZ: Prizing Zone. (set price buying) Batch Order function delivers order in sets; 50 orders of each (Basket Order) and Notification on Mobile to send message/alert via mobile phone. (Android, iPhone / iPad)" Pornlert added.
Mr. Wachiramet Thanetsatitpong, AVP Marketing of Online Asset Company Limited, said "The Company identifies target users of "Auto Trade" focusing on investor group or working age people specializing in stock trading and preferring convenience from special functions that assist stock trading without monitoring screen and the investors requiring automatic stock trading program with special functions that meet conditions individually set by investors. With regard to marketing plan of "Auto Trade" in 2015, the Company organizes continuing activities including free training via Youtube, seminar in Bangkok and roadshow in 8 main cities.
However, the Company sets the target by the end of 2015 for "efin Trade Plus" application to be on board by additional 15 brokerage firms from currently 12 firms and "Auto Trade" by 5 brokerage firms including Capital Nomura Securities Pcl., Thanachart Securities Pcl., Maybank Kim Eng Securities (Thailand) Plc., Finansia Syrus Securities Public Company Limited and Globlex Securities Company Limited. As of June 2015, "Auto Trade" used by customers of a brokerage firm amounted to 27.76 million Baht. The Company is convinced to expand customer base of "efin Trade Plus" from 10 to 15 firms and eventually 20 firms in 2016.
"According to data of June 2015, the application "efin Trade Plus" provided by 12 brokerage firms recorded 71,623 users, trading stocks in 52.66 billion Baht trading value, broken down into PC for 10,342 users and 29.95 billion Baht, Android Mobile for 26,306 users and 7.73 billion Baht, Android Tablet for 7,528 users and 1.45 billion Baht, iOS iPhone for 16,304 users and 6.82 billion Baht and iOS iPad for 11,143 users and 6.70 billion Baht." Vachiramet added.
Mrs. Kesara Manchusree, The President of the Stock Exchange of Thailand, disclosed "I am extremely pleased that Online Asset Company Limited has developed the "Auto Trade" system to facilitate online stock trading for Thai investors with a broader spectrum of digital investment tool to meet lifestyle of investors in the digital age. To date, proportion of online investors and online trading has significantly increased each year. This application serves as an option for investors to make investment decision more efficiently. The DCA function (Dollar Cost Averaging) in "Auto Trade" system, in particular, will support consistent investment increase, promote good investment discipline and encourage long-term investment behavior for Thai investors."
