Tetra Pak and Simply W Co-launch Drinking Water Packed in a Uniquely Designed Carton with Part of Sales Proceeds Destined for Border Patrol Police Schools
Tetra Pak, the leading food processing and packaging solutions company has partnered with Tea The’ Cha, operator of Simply W Tea Café by Whittard of Chelsea, to co-launch drinking water in Tetra Prisma Aseptic® exclusively at Simply W Cafés. Pantharee Yordsree (1st left) Communications Director and Ratanasiri Tilokskulchai (2nd left) Marketing Director of Tetra Pak (Thailand) Ltd. were joined by Gloyta Nathalang (2nd right) General Manager of Tea The’ Cha (Thailand) Co., Ltd. to introduce drinking water packed in Tetra Prisma Aseptic with active campaign support from Thailand’s leading actress Lalita Sasiprapa (1st right). More than 10,000 cartons of the are available for sales in celebration of HRH Princess Maha Chakri Sirindhorn’s 60th birthday anniversaryon 2April 2015., 15 baht from sales of each carton will be donated border patrol police schools. The water is now available at Simply W Cafés in five locations in inner Bangkok, namely Siam Paragon, Central World, Central Plaza Ladprao, Central Plaza Grand Rama 9, and La Villa Aree from now till 31July 2015.
The water comes packed in the octagonal Tetra Prisma Aseptic carton that beautifully fused Thai design elements with “W” logotype of Simply W by Whittard of Chelsea.. The carton is eco-friendly using environmentally and socially responsible production process because paper, its key material, is not only renewable but also recyclable.