The new face of Habitat Thailand From the world-renowned lifestyle furniture brand
Habitat, European-based international furniture, home decoration & homeware retailer, appeases stylish home lovers by fetching Habitat Thailand which is developed under the concept of “Habitat brings about the Lifestyles of Full Living” as the return of Habitat center for home lovers with outstanding simply stylish as well as extraordinary designs. The store is initially opened for two branches, at Crystal Design Center (CDC) and at The Crystal SB Ratchapuek. From the good response of Habitat admirers who have recognized the brand precisely, the company expected the first year sale target of Bt30 million.
Suthida Vijitkulwongsa Executive Director of Habitat Thailand reveled that “Nowadays, the new generation lifestyle of home decoration can reflect their identity, especially the selection of furniture, home furnishings and household appliances with a design just like Habitat, a top-listed brand for home lovers, which has strong identity and can carry people’s favor around the world for over 50 years. This is consistent with Thai customers who enjoy minimalist home and meet the well function; moreover, it is also the favorite brand of many Thai people who became a supporter for a long time. Thus, we have completely brought Habitat back into Thailand market and invested more than Bt100 million in opening the first two stores of Habitat Thailand at Crystal Design Center (CDC) with the sales area of 1,400 sq.m. and at The Crystal SB Ratchapuek with the sales area of 750 sq.m., under the concept of “Habitat brings about the Lifestyles of Full Living” as the center for Habitat home lovers with outstanding simply stylish as well as extraordinary designs.
“We intended to create Habitat shop as the center of lifestyle home products that give the fun experience and invent new items for home decoration. Habitat provides the comprehensive range of in-house products like furniture, home decorative items and household goods for bedroom, living room, office, kitchen, dining room, bathroom, and furniture for kids. Example of various items such as beds, sofa, armchairs, chairs, TV shelves, multi-purpose shelves, carpet, cushions, lamps, vases, glassware, tableware, kitchenware for cooking and dining, office desks, stationery, toiletries and much more. Habitat Thailand also offers free delivery when purchasing 5,000 baht and more to ensue that our products will be able to meet home decoration lovers excellently, in particular a group of customers who travel aboard and are facing a problem about could not bring some pleasant items back because of its large size and shipping difficulties. According to the occasion of celebrating the return this time, Habitat Thailand will promote free membership for Thai home lovers. A member will receive 5% discount on every purchases of Habitat product. The comeback of Habitat into Thailand market is intended to import the brand that many people have ever seen and want to own, to purchase easier and convenient at the prices that are accessible to everyone.
For those interested can follow the latest collections or news update from Habitat Thailand atwww.habitatthailand.com,
www.facebook.com/HabitatThai and Instagram: habitatthailand
Ms.Suthida also added about the implementation strategy that have set aside the marketing budget of 10 million Baht to build awareness and brand recognition with public relations and the sale promotion activities through various channels as well as focus on digital marketing to reach the target as possible.
“From the good response we have received from the Thai Habitat fans after the soft opening ofHabitat Thailand at Crystal Design Center (CDC) store and The Crystal SB Ratchapuek store during the last two weeks, we are confident that our first year sales target of Bt30 million is not far beyond reach.”
Mr.Vincent Destailleur, CEO of Habitat France, mentioned about the return of Habitat in Thailand this time that “We see the potential Thai market of furniture and home decorative items and recognize that Thai people prefer products with the taste and unique designs which Habitat will be able to meet all requirements. The return will be targeted to Habitat lovers and modern ones who are fond of home decor until getting well-accepted like other countries around the world” Mr.Vincent concluded.
Presently, “Habitat” is one of the internationally renowned brands for a home lover which was founded in 1964 C.E or about 2507 B.E and distributed in over 20 countries worldwide with more than 120 stores across Europe, America and Asia.
