“Scotch” in 500 million baht to expose new presenters!! Subject to create awareness and emphasize its market leadership Expects the revenue growth of 17%
Scotch assured that Thai economy has a continuous growth this year and was setting aside a budget of 500 million baht to create marketing campaign. Top super stars, Mario Maurer, James-Jirayu Tangsrisuk, Porshe-Saran Siriluksana and Sririta Jensen, will show up as Scotch new presenters to provoke healthy beverage market throughout the year. The company aims to drive total revenue growth of 17%.
Sompoch Chavalvechakul, Marketing Director of Scotch Industrial (Thailand) Co., Ltd.,one of the leading healthy beverage markets, revealed that “Consumer trend is currently more focusing on health conscious as seen that many healthy products have been entered the market since the last year as an alternative to consumers. “Scotch”, last year, closed total sales at 3.7 billion baht, however, we speculate that the direction of the healthy beverage market can rise constantly this year from economic recovery and political improving which can help to get the consumer confidence back.
From these positive factors and to emphasize as a healthy beverage market leader, the company has earmarked 500 million baht to create stately campaigns and marketing activities with the ongoing presenter launch throughout the year by engaging with star actors & actresses who are appealing among targeted consumers and have a suitable character of each product lines such asMario Maurer, James-Jirayu Tangsrisuk, Porshe-Saran Siriluksana and Sririta Jensen to become Scotch presenters. The key reason to choose these 4 star people is to be representative of a distinctive new generation, also being the idol of the people of all ages in both ability and healthcare. In the part of product of “Scotch Kitz” still remains Lukkade-Methinee and Skype as a presenter.”
Scotch products are available in 4 product categories; 1. Bird’s nest category consists of Scotch Real Bird’s Nest, Scotch Real Bird’s Nest Xylitol, Scotch Real Bird’s Nest Premium, Scotch Real Bird’s Nest Royale Premium, Scotch Real Bird’s Nest with Japanese Rice Germ, Scotch Real Bird’s Nest Royale Premium Manuka Honey and Scotch Real Bird’s Nest with Korean Ginseng 2. Essence of Chicken category consists of Essence of Chicken for adult such as Scotch 100, Scotch Eazy, and Scotch’s Essence of Chicken with Cordyceps targeting on students, young workers who are brain and body care, Scotch Kitz for aged between 4-12 years old who need some food supplement to strengthen the proper development of the brain and the body 3. Fruit Extract category consists of Scotch Puree’ Prune Essence Concentrate Plus Vitamin and Scotch Puree’ Berry Essence Concentrate Plus Vitamin which are focusing on new generation consumers who need a holistic care of body & skin as well as those who have used eyes intensely 4.Collagen Extract category consists of Scotch Collagen-Q10, Scotch Collagen-Aora, Scotch Collagen-M with Zinc which are object to the consumers who have skin and beauty concerns.
Mr.Sompoch added that “Apart from launching new presenters, we also focus on advertising and public relations with 360-degree media coverage both Above the line and Below the line by focusing on television, radio, print, Internet, etc. to emphasize the product's image, and approach to our main target group. The company expects total revenues growth of 17%, or about 4.3 billion baht”.
