“BenQ” is driving business and go through the Mobile Phone Arena Launching BenQ F5 4G LTE Smart Phone Each for Less Than Baht Ten Thousand
“BenQ”, in proudly go through to the mobile phone arena, standing tall among the fierce competition, and ready for royal rumble while firing on all cylinders, invests more than Baht 1M (1,000,000) in launching and unveiling “BenQ F5 4G LTE Smart Phone”, another work of art that promises a wide variety of functionalities in full, the great benefits and superior quality all in impeccable response to “your” needs and wants. The product boasts well its wonderful design and high efficiency, equipped with the low blue-light technology that helps reducing eye strain, thus entirely user-friendly and fit best for modern-day’s Thai customers. In addition, with “Android 4.4.2 KitKat” operation system, its 5-inch IPS screen, as well as Qualcomm Snapdragon 400 CPU with 1.2 GHz quad-core, 2 GB RAM, and 16 GB capacity (maximum up to 64 GB, with microSD Card added), all the more with HD back-camera of 13M pixels plus LED flash, and HD front-camera of 2M pixels, in support for 4G, with the beginning price at less than Baht 10,000. BenQ is hoping for the turnover of 12,000 units sold by the end of the year.
Mr. Patthakorn Pornsirithivech, General Manager, BenQ (Thailand) Co., Ltd., has revealed that, according to BenQ’s corporate philosophy “Because It Matters”, the principle and direction in which BenQ’s business operation is being implemented does place the emphasis upon the matter of improving people’s quality of life, which, in such ideal connection, leads to product development; in addition, not only does BenQ provide the answer to consumers’ questions, catering to their needs and wants, but also helps enhance users’ quality of life, thus noticeable in the company’s products having been unveiled within the market, especially in terms of smart phone – and now, the company is ready to launch BenQ F5 4G LTE Smart Phone, a brand new innovation equipped with low blue-light technology.
Thanks to Android 4.4.2 KitKat operation system, as well as Qualcomm MSM8926 Snapdragon 400 Cortex-A7 with 1.2 GHz quad-core, etc., BenQ F5 4G LTE Smart Phone makes your life easier with high speed, efficiency and smooth operation. In addition, with 16 GB capacity and 2 GB RAM, as well as 2,520 mAh standard battery, not to mention 4G supportive measures provided, BenQ F5 4G LTE Smart Phone is therefore the answer to your question.
With its 5-inch IPS LCD HD screen of 1280 x 720 pixels, BenQ F5 4G LTE Smart Phone gives you a clearer view than anyone else in a full rage of pigments, and all the more, 13M pixels especially provided for a camera lover in you, additionally allowing for “selfies” to be taken and recorded with HD front-camera of 2M pixels on display. The product is one-year guaranteed.
Mr. Patthakorn has continued that the company has prepared to provide for its customers during the BenQ F5 4G LTE Smart Phone launching period with special promotion and the full set of accessories including the leather case, screen-protection films and backup battery; BenQ is always focusing on users’ needs and wants, thus everything being prepared and available so that BenQ F5 will truly serve as the product that is perfectly ready for use by our customers.
In the beginning, BenQ has made sales distribution ‘online’ with “Lazada”. Currently, we are also being active in other distribution channels including mobile phone sales counter, IT shop, coordinating with the operators in light of our company’s smart phone marketing distribution, as well as working on ‘airtime’ tactics. We are certain that all of these channels would allow for easier and wider access to our prospect customers/users of “BenQ Smart Phone”.
Mr. Patthakorn has also added that, this being the first year of product launching of BenQ Smart Phone into the Thai market, BenQ has set the target goal of turnover at 12,000 units; in addition, the marketing strategies and tactics are being focused upon providing users’ actual experience and great benefits, as well as conducting quality testing, the response to which has proven satisfactory in terms of successfully drawing public attention to the company’s products, especially in the “Mobile Expo” event that witnessed a larger number of visitors to BenQ booth than expected; furthermore, besides “BenQ F5” having been unveiled to the market at large, the company is also being prepared for the battle ahead with the two (2) new models of smart phone products, “B502” and “B70” -- both of which certainly serve as a testament to BenQ’s firm resolution to be here to stay in the smart phone market.
“There are many brands of smart phone being launched this year, resulting in more fierce and more active competition within the market than the previous ones. This competitive factor therefore should have a positive effect on pricing and specifications from users’ perspectives, in the other word, this being the buyer’s market -- which also witnessed Thailand’s smart phone market value in total reaching the point of Baht 50,000M (50,000,000,000). In addition, BenQ’s marketing approach is continually being focused upon lifestyle-enhancing products creation, as well as “value for money”, for which customers can ensure that every Baht have been wisely spent upon our products,” said Mr. Patthakorn.
