The Pizza Company retains its leadership position in Thailand for 9 consecutive years
The Pizza Company retains its leadership position in Thailand for 9 consecutive years
A new campaign, “The Greatest Pizza Season of the Year”, will run throughout March 2010 with exciting
“Buy 1, Get 1 Free” promotion
For the 9th consecutive year, The Pizza Company, celebrates its repeat success by achieving an 80% market share. The company is operated by the Minor Food Group Public Company Limited. The new campaign “Buy 1, Get 1 FREE” aims to give extra value to pizza lovers to enjoy with friends and family for the entire month of March. Furthermore, The Pizza Company has revamped its website
www.1112.com so that customers save time by just clicking selected pizza choices and other favourite items. This makes the order much more instant. This new campaign is expected to result in even greater pizza orders which are anticipated to reach a target of 2.5 million pizzas during the promotion month.
The success of the company in retaining its market leadership for 9 consecutive years is due to the company’s long-standing expertise and capability in the pizza business. The Pizza Company now operates with over 203 branches nationwide and generated a total of 4.3 Billion Baht in revenue in 2009.
Mr. Andy Holman, General Manager for The Pizza Company revealed that, “We truly understand that, because of the economic situation, our consumers are more cautious in spending. That is why we continue to introduce new menus and increase the variety of food selection. And more importantly, we offer great prices to continue to attract new consumers. We focus on delivering top-quality products with the most delicious toppings. Also, our customers have consistently voted our fast and attentive service as number one in the market. It is this dedicated effort that keeps The Pizza Company the number one brand choice for pizzas and the leader in the Thai market segment.”
To celebrate its 9th anniversary, The Pizza Company is introducing
“The Greatest Pizza Season of the Year” campaign with its biggest promotion “Buy 1 Get 1 Free” in March 2010.
“Every year, March is a significant period for us. It is the time when The Pizza Company gives back to consumers with saving promotion “Buy 1 Get 1 Free”. Throughout the month of March, we want our valued customers to enjoy more hot and delicious pizzas and share their moments of happiness with family and friends”, added Mr. Andy.
“With this exciting promotion, we expect to our sales revenue to grow by 10% in comparison with March last year. Three main groups will contribute to our growth –Dine-in Restaurant (40%), Delivery (40%) and Take-away (20%). and we aim to expand our customer base even further by 20% this year. With the economic downturn, consumers realize what good value The Pizza Company offers for their money. Also, during the Summer school break, we expect more orders from students.”, further noted Mr. Andy.
A substantial budget of 50 Million Baht has been allocated to support promotion campaigns through various media to help the company reach the target effectively. A television commercial, “Pizza Season”, will go to air on the 25th of February 2010, while Public Relations and Point-of-Purchase activities, as well as, flyers, leaflets and the revamped
www.1112.com website will follow. The new website is redesigned so that customers can order their favourite pizzas and other menus more conveniently and so that it supports the “Buy 1, Get 1 FREE” promotion.
A fun event under the theme of “The Greatest Pizza Season of the Year” will be organized to accompany the launch of the campaign. Highlight of the event will be the lovely couple, “Guy-Nawapol Lampoon” and “May-Rujipaht Korkeat”, who represent today’s teenagers.
Get ready for the greatest pizza season that everyone has been waiting for with the exciting “Buy 1, Get 1 Free” promotion from 25th February – 31st March 2010 at The Pizza Company 1122. Just order a medium size pizza or a larger one at the regular price and above the value of 265 Baht, and you will receive a FREE pizza of the same value. The offer is valid for restaurant dining, delivery and takeaway. Enjoy this at any of the 203 branches of The Pizza Company throughout Thailand.