"Wiko" from France & "SiS Distribution (Thailand) PCL." Join forces to invade ThaiSmartphone Market. Seven New Models Being Launched for All Lifestyles
A French smartphones brand, Wiko, has joined forces with SiS Distribution (Thailand) PCL. to introduce "Wiko," a highly popular smartphone brand from France to the competitive and continuously growing smartphones market in Thailand. With French touch, seven new models are being launched with high quality guaranteed, answeringto the needs of younger generations looking for comprehensive functions at reasonable prices. The company aims at getting 10 percent of market share by the end of 2015.
Mr. David Garcia, International Business Development Director of Wiko Global, revealed that in just 2 years, Wiko has firmly established itself to become French's second in market in terms of volume share and is becoming a global brand that distribute in more than 10 countries in Europe. There are two main factors driving the growth of Wiko and leading to huge success; first providing technology with complete functions and features at the right prices as well as an outstanding design with its exceptionally beautiful color range. Second, distinctive marketing strategy, which allows customers to buy the smartphones in exclusive of mobile contract, and combining with good after-sales service to ensure that customers will have the best experience using Wiko. Therefore, this French-based smartphone has become a new popular choice for users inpersonalize their smartphones to suit their unique lifestyles.
From overwhelming success, the company is planning to tap into emerging markets around the world. In ASEAN, Vietnam was the first country where Wiko has officially launched its handsets. Thailand will benext with itshigh potential and opportunity for growth. Plus, Wiko has partnered with SiS Distribution (Thailand) PCL., a leading distributor of IT and computers, who has subsidiary distributors that are able to effectively distribute products nationwide. With their expertise and professionalism, the synergy of both parties will put them in a strong position to make Wiko successful in the Thai market like in France and other countries.
Mr. SomchaiSittichaisrichart, Managing Director of SiS Distribution (Thailand) PCL., reveals that now it is the right moment to introduce "Wiko," an android-based smartphones brand in Thailand. The current data shows that in the Thai market, smartphone usage acquires 60 percent while 40 percent is occupied by featured phones. Within those proportions, approximately 65 percent of smartphone owners use android OS devices, while 25 percent of users own iOS devices and the remaining 10 percent are on Windows smartphones. According to the GfK report, the smartphone sales this year is expected to reach 12 million units, increased 20 percent from the previous year, and the market is continuously growing.
“The data shows that there is still room for expansion, even though it is very competitive. Currently, smartphones with advanced features are playing a crucial role as communication devices in our daily life, including updating information and news, conducting I-banking, making bill payment, connecting with friends via social media, and sourcing for entertainment programs. These functions can be fully served by Wiko smartphones.
Operating as a subsidiary of SiS Distribution (Thailand) PCL.,Qool Distribution (Thailand) Co., Ltd. With advantages of distributionstrategies and channels can help expand products to gain a foothold in the market and will certainly enable Wiko to compete in theThai market”.Mr. Somchaisaid
Mr. ChirawatSitarachiyanon, CEO of Wiko Mobile (Thailand) Co., Ltd., mentioned that the main target groups of Wiko smartphoness are the new generations who are love freedom and want to live their lives to the fullest. They want a smartphones with complete functions to enable them to live their individual lifestyles at the right price. With the French and international quality standards and cost efficiency, Wiko is thus laying out the whole new choices for consumers.
"For the first time in Thailand, Wiko made an entry with seven attractivesmartphones models withprice range from THB 2,490- 7,990.
Wiko WAX4G LTE, as the world's first smartphones powered by NVIDIA Tegra 4i processor, offers the best graphics and performances, especially for gaming and with its TegraZone, it thus takes the gaming experience to a whole new level. Wiko HIGNWAY SIGNS ishighly attractive with its classy look, and coming with high performance processor Octa-core 1.4 GHz Cortex-A7, to give the most efficient user experience. Wiko ‘RAINBOW', ‘BLOOM' and ‘SLIDE' are capturing users who spend much time on social media and enjoy online entertainment. Finally,the ‘SUNSET' and ‘LENNY' models, fully equipped with basic functions, are targeting smartphone amateurs who recently switched from feature phones to their first smartphones," Mr. Chirawatadded.
Aiming to capture consumers' heart with the Wiko brand, the company is investing aroundTHB 200 million on its marketing to reach out to all target groups, including Above The Line communicationssuch as TV commercials and sponsorship, prints, and billboards well as, Below The Line activities such as roadshows in Bangkok, and major provinces. The Online marketing also plays a vital role in communicating with the new generations. In addition, authorized distributors and retailers will widely raise Wiko brand awareness among smartphones users.
For the distribution channel, Wiko will authorize over 4,000 distributors nationwide as well as leading mobile phone shops such as Jaymart, TG Fone, Mango Mobile, etc. in Bangkok and provinces, and the official online store to present Wiko's high-quality phones. Currently, Wiko's 8 branches for after-sales services are available in 7 provinces across the country and will increase its branches in the near future for greater convenience, serving customers with a wide range of servicesfor instance, products check-up, authentic spare parts availability, and quick maintenance service. Apart from its proactive marketing strategy, outstanding innovations and solid multi-channel distributions will lead Wiko to get 10 percent market share in the competitive smartphone markets by the end of 2015
For more information about Wiko's smartphones, please visit
www.wikomobile.co.th or
https://www.facebook.com/WikoThailand