PCA to join hands with SVOA and IT City to expand Set Top Box Distribution
PlanetComm is prepared to expand its Set Top Box to new distribution channels. The partnership between PCA and SVOA, representative of more than a thousand branches, and IT City, of 79 branches nation-wide, has been made official on Tuesday, the 22nd of July, through a signing ceremony. This business venture will accommodate the Set Top Box’s discount coupon program to be launched nation-wide by NBTC, allowing convenient purchase at popular and easily accessible stores. SVOA and IT City will not only sell the Set Top Box, but will provide consultation, installation, firmware upgrade and act as an after-sales service and repair centre for the PlanetComm Set Top Box with commitment, to earn the trust and confidence of our customers. PCA expects SVOA and IT City to represent 20 to 25% of PCA’s Set Top Boxes through their respective distribution channels.
Mr. Prapat Rathlertkarn, President and CEO of Planet Communications Asia Public Co., Ltd. states: I believe PCA’s strenght is our position as a leader in telecommunication systems and digital TV technology for broadcasting operators in the AEC region. PlanetComm is now manufacturing its own Set Top Box under PlanetComm’s name. Our Set Top Box is the highest quality Set Top Box in Thailand’s market and is trusted by major TV stations. PlanetComm’s Set Top Box is fully featured and functional, compatible with SD and HD quality, and built for consistent and enduring use around the clock under Thailand’s climate conditions. We are proud of our new and innovative technology, the first of its kind in Thailand’s market, making it distinctive from other competitors. Our Set Top Box converts the TV’s signals from analog to digital, making 48 new digital TV channels available for viewers. As a result, PCA has partnered with SVOA and IT City, as we believe their expertise in IT can provide a better understanding of this new technology and how it can be incorporated into everyday households for consumers.
The currently available PlanetComm Set Top Box model DTR-T2A is compatible with PlanetComm’s two digital indoor antenna models: Butterfly and Ring, or the outdoor digital antenna model: UFO. Each antenna has their own special features to accommodate respective households. Later, PlanetComm will release a line of even more technologically forward products, in hopes of transitioning today’s technology to digital.
In this cooperation, we are confident we can achieve a wider range of customers and sales. Other than this partnership, we have gained providers such as Big C, The Power Mall and TV Direct as of the moment, all of which are also able to accommodate NBTC’s coupons to be distributed to an estimate of 7 million households nation-wide before the year ends. PCA expects to have a market share of 5 to 10% from the coupons.”
Mr. Thitakorn Ussayaporn, Senior Executive Vice President of SVOA Public Co., Ltd. remarks, “SVOA is a qualified IT distributor and aims to provide our customers with the highest quality of products, which leads us to this partnership with PCA, whom will be able to deliver us with exactly that. Through our resources of more than a thousand branches and representative dealers, SVOA hopes to aid PCA in the introduction and expansion of PlanetComm’s Set Top Box to Thai citizens.”
Mr. Ekachai Sirijirapatana, President of IT City Public Co., Ltd. comments, “Through IT City’s reputation as a reliable seller of universal electrical appliances, PlanetComm’s Set Top Box has caught our eye as an important product for the future. In confidence of PlanetComm’s trusted reputation, we hope to complete our technological inventory with the addition of PlanetComm’s Set Top Box to our 79 branches nation-wide. IT City’s employees are well-educated in the IT field and are more than capable to offer consultation upon this new technology.”
We hope the partnership between SVOA and IT City will prove fruitful in allowing the disposal of PlanetComm’s Set Top Box, consultation, installation, firmware upgrade and after-sales service and repair centers to citizens everywhere nation-wide and lead to a successful introduction and expansion of PlanetComm’s Set Top Box.
