ZALORA THIALAND continues to take 2014 by STORM “With great marketing strategies and innovative services we are unstoppable”
ZALORA Thailand will be celebrating its 2nd year anniversary and share its success and accomplishments thus far; ZALORA has overcome many challenges in the past 2 years to become the number one online fashion destination in Thailand. With more than 50 K customers, 200 K orders per year, 21 M visitors to the website per year, 850 K Facebook fans - ZALORA Thailand surpassed its previous success and became a major pillar of the fashion industry in Thailand.
Jose Ojeda, Zalora’s Thailand’s country manager said that “ This is a new season for us. With our massive reach of 24 million visits per month, we have clearly positioned ourselves as the leading online fashion destination in Asia and major international brands are increasingly exited to work with us, Moreover we have to truly thank our customers for always supporting us.”
Most recently, ZALORA Thailand has also been continuously launching innovative and user friendly services to further make online shopping more convenient, comforting and simple for its valued customers and in 2014 for marketing plan ZALORA Thailand partnered with the largest convenient store, 7-Eleven to provide its customers the option of picking up and returning the orders at any 7-Eleven store nation-wide. Furthermore, shoppers to Zalora’s sites will now be able to get a better idea of how each item will fit them, with a new “virtual fitting room”, the solution will make it easier for its customers to find the right size and fit before making a purchase
However, we will launch Marketplace, will give independent fashion designers and sellers the opportunity to instantly expand their business to ZALORA’s massive customer base and will greatly increase the product assortment available to customers
Jose Ojeda adds: “Social media communication on mobile smartphones has begun to influence Thai consumer shopping habits enormously – m commerce has dramatically changed the way brands reach consumers, ZALORA quickly jumps at this opportunity by updating its iOS app for iPhone and iPad, giving its shopping app a complete overhaul, making it easier than ever to purchase, over 45% of our revenue comes from mobile devices, through the app and the mobile site. With huge mobile penetration in Thailand, it makes sense that as leaders in fashion e-commerce, we have the best mobile offering possible.”
ZALORA is also working with Line to promote its online marketplace by selling products via line which has over 22 million users which potential online shopping customers in Thailand can shop and see more information with us
www.zalora.co.th