DEFINE daily disposable Complete Beauty Lens series, the new choice for Natural and Sparkly eyes – from Johnson & Johnson (Vision Care) Inspired by the natural iris, daily 1 • DAY DEFINE™ disposable beauty lens helps Asian eyes sparkle and look naturally bigger.
Bangkok, 9 July 2014 – Modern women like beautiful, naturally bigger eyes, and are not willing to compromise on their eye health. With over 90% of women, preferring natural beauty, Johnson & Johnson Vision Care (JJVC) launched the 1 • DAY DEFINE™, daily disposable beauty enhancement contact lens that is inspired by the natural iris and specially designed to enhance Asian eyes to make them sparkle and look naturally bigger.
The Johnson & Johnson Vision Care, 1 • DAY DEFINE™ range of daily disposable beauty enhancement contact lens, is available in three distinctive styles; Vivid Style™, Accent Style™, and Natural Shine™. The Vivid Style™, has a brown limbal ring which makes the eyes more expressive and vivacious. The Accent Style™, has a black limbal ring that creates naturally distinct eyes. Lastly, the Natural Shine™ has a dark grey limbal ring with glittering gold shine that creates a sophisticated look with naturally luminous eyes.
The 1 • DAY DEFINE™ range of disposable contact lenses enhances the beauty of Asian eyes and gives Asian women the natural radiance that is preferred by over 90% of women*. The sophisticated iris-inspired pattern adds natural texture to create depth to the iris while its varying translucency provides the illusion of bigger, sparkling eyes. The smooth edges of the lenses provide a contrast between the borderline white and black iris to make the eyes more distinctive and alluring.
Ms. Bebe Teo, General Manager of ASEAN, Johnson & Johnson Vision Care Co.,Ltd, said “ Eyes are a window to a women’s soul, and most women aspire to have beautiful and healthy eyes. Our new range of 1 • DAY DEFINE™ disposable lenses are specially designed for Asian eyes and will make Asian women feel more naturally beautiful and confident. With three different styles to choose from, Asian ladies will be able to enhance their natural beauty by selecting a look that matches their mood and personality and helps them shine naturally.”
The Johnson & Johnson Vision Care, 1 • DAY ACUVUE® DEFINE™ disposable contact lenses use the latest in technology innovations to enhance eye health and make sure that eyes not only look good but also feel good. The unique JJVC, Beauty-Wrapped-In-Comfort™ (BWIC) technology seals the colorants between two transparent layers of lens material so that they do not come into contact with the eyes, thus protecting the eye health. In addition, these lenses also come with Triple Care – moisture, oxygen and UV protection that ensure eye health is maintained and the user feels comfortable through the day. The 1 • DAY DEFINE™ contact lenses also meets internationally recognised UV blocking standards allowing women to wear these lenses every day without being concerned about their eye health.
Ms. Nittha Jirayangyuen, a famous actress from Chanel 3 TV, said that “I think women will feel more confident if they have beautiful eyes. My secret to charming eyes is to use contact lens which are both good for my eye health and also help enhance my natural beauty. I am very particular in choosing what contact lenses I wear as I want to ensure that they are safe for my eyes. After I tried DEFINE™, I can confidently say that my eyes are very natural and comfortable and not dry at all. I also like the fact that these lenses protect my eyes from UV which can be very harmful. I will definitely use the DEFINE™ in three different styles because not only do they help make my eyes look naturally beautiful but because they are also safe for my eyes.”
Ms. Nuttika Ongsirimemongkol, executive editor / beauty editor from ELLE Magazine, confirmed that natural look make-up is more than a trend but it is the most popular make up style forever. Women need to know what their own beauty is and highlight it up, to naturally support their confident. The beauty for Asia women is the combination with face shape, lips, eyebrows, eyes and most importantly the sparkle in their eyes.
M.D. Tuenjai Wongworased, ophthalmologist from the leading hospital in Thailand, highlights the need for choosing high quality beauty enhancement contact lens that not only make you look good but also look after your eye health. This is especially important today as the number of Thai people using colour contact lens has been increasing for the past few years due to the influence from Korean fashion and the increasing availability of cheap disposable colour contact lenses in any shops and non-optical retail outlets. It is therefore very important for users to have a better understanding on how to choose the best contact lens for their eyes and to know how to take care of the lens.
She feels that consumers will do well to choose colour lens that are daily disposable and have UV protection that meet international standard. Additionally, the lens must keep eyes moist and facilitate oxygen flow that helps ensure that the eyes are comfortable and healthy all day, every day.
1 • DAY DEFINE™ is available at leading retails. If any problems regarding eye health occur, you are advised to contact ophthalmologists or call 02-7456855
*Result from OMD Dipstick research study
About Johnson & Johnson Vision Care
Johnson & Johnson is a company committed to caring for the world, one person at a time. This is consistently done through the embracing of research and science – bringing innovative ideas, products and services to advance the health and well-being of people. Since the inception of the Vision Care division, Johnson & Johnson has strived to increase awareness of the importance of vision care and to provide the world’s most exceptional vision correction options. To that end, Johnson & Johnson’s passion for innovation and unwavering commitment to the highest standards of quality has enabled them to become the world leader in vision care, transforming vision correction in 1988 with the world’s first soft disposable contact lens. They are the makers of the outstanding ACUVUE® family of contact lenses, worn by more people than any other brand in the world. Johnson & Johnson Vision Care is headquartered in Jacksonville, Florida.
