LAZADA, THE NUMBER ONE ONLINE SHOPPING MALL IN SOUTHEAST ASIA, UNVEILS NEW CAMPAIGN, BRANDING AND WEBSITE
23 June 2014 – Lazada, the number one online shopping mall in Southeast Asia, is launching a new TV and digital advertising campaign which will run in Indonesia, Malaysia Philippines, Vietnam and Thailand from mid-June onwards. The new campaign will help underpin Lazada’s ambition to be the effortless, risk-free shopping destination for consumers in Southeast Asia.
The campaign, created by Leo Burnett Singapore, features three television commercials, each humorously tackles different issues consumers in Southeast Asia face when shopping offline including traffic jams, chaos of a mall and limited product availability. The commercials are directed by leading Thai film director Suthon Petchsuwan, otherwise known as Mum. Mum is one of the top film directors in Asia and has won countless awards for his work including the campaigns he shot for Soken and Unif Green Tea.
The new TV and digital campaign will go live in Thailand on 23rd June 2014 and will appear on major TV channels including Channel 3, 5, 7, 9 and Digital TV channels.
The company is also delighted to unveil a new website and logo which is now live in each of the six markets that Lazada operates across the region.
Lazada’s goal is to create a truly effortless shopping experience for its customers and the new shopping mall inspired website allows fast and easy to navigate shopping across the widest selection of local and international brands across thirteen categories. The categories are conveniently arranged by floors, much like how shoppers would find them in traditional malls.
Shoppers can also access Lazada anywhere via its Mobile site or iOS and Android apps, choose cash on delivery payment, enjoying free returns and extensive customer care, making the experience enviably effortless.
Accompanying the new website is a new logo that has a more contemporary feel than the previous logo, designed to appeal to a more aspirational customer base. The logo was created by Michael Stallenberg, Creative Director of Lazada who commented: "Using Asia as a backdrop, I was inspired by the multiculturalism and the sheer energy of these countries. So, I used the architecture from Southeast Asia, to create the "bridges" in the A's, which in Lazada's world translates as the bridge between consumer and product.”
Maximilian Bittner, CEO of Lazada Group commented: “We are very excited to be launching our new campaign, branding and website. Our new campaign tackles the various issues consumers encounter when shopping offline in a very humorous manner - we are sure it will encourage more consumers to think twice about visiting busy shopping malls and instead shop effortlessly online!”
Riccardo Basile, CEO of Lazada Thailand said: “We stay a step ahead in creating new value and contributes back to Thai society. We are soon launching Scholarship Campaign for university students countrywide to win the prizes of 100,000 THB by presenting their idea for a video clip on “Effortless Shopping” theme. As well as capturing the imagination of students, the contest aims to inspire our next generation of leaders as well as to promote creative and active learning. Our grand prize winner will receive 50,000 THB and runners up will stand to win 30,000 THB and 20,000 THB respectively. For more information on the contest please visit
www.lazada.co.th/scholarship”.
About Lazada
Lazada is Southeast Asia’s largest online shopping mall, with operaztions in Indonesia (
www.lazada.co.id), Malaysia (
www.lazada.com.my), Philippines (
www.lazada.com.ph), Singapore (
www.lazada.sg), Vietnam (
www.lazada.vn) and Thailand (
www.lazada.co.th).
Launched in March 2012, Lazada has grown rapidly and now has over 1700 employees across Southeast Asia.The company has the biggest social media following in the region with seven million Facebook followers and its websites have over 1 million visits every day.
The company has raised approximately US$430 million in funding over the past two years from key investors including Tesco, J.P. Morgan, Verlinvest, Summit Partners and Investment AB Kinnevik.
Lazada is pioneering eCommerce in the region by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment.
Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive customer care and free returns.
Lazada is part of the Lazada Group which also includes the C2C platform, Lamido.