Fact Sheet
T.A.C. Consumer Co., Ltd.
T.A.C. Consumer Co., Ltd. was established in 2002. With the dynamic and farsighted vision, Chairman of Executive Board of T.A.C. Consumer Co., Ltd. , Mr. Chatchawe Vatanasuk saw an opportunity to develop strategic business corporation in the beverage dispenser 7-select unit with 7-eleven Thailand, under the management of CP All Public Company Limited.
T.A.C. Consumer Co., Ltd. has been the trusted business alliance with 7-Eleven for over 12 years under Zenya brand which has been highly popular among customers, resulting from the company’s meticulous strategy and market solutions from market research, planning, product development, and commercialization, in order to meet and respond to consumers’ demands and lifestyles.
In 2013, T.A.C.C. was honored with the “Best of Business Growth” Award in the main major products -- Thai milk tea, iced coffee, coffee latte, cantaloupe-flavored milk, iced Matcha green tea, and Thai style iced black coffee. In 2012 and 2013, the company’s revenue totaled THB 1,004 million and THB 1,032 million, respectively. For 2014, the company has anticipated both domestic and overseas total sales will be over THB 1,100 million.
Back to 2005, the company expanded into the massive consumers’ Ready-to-Drink market with the launch of Zenya RTD Green Tea, to serve the 18-25 year-old group. Under Zenya “the Superpower by Superfruit” concepts offers the market with various varieties – green tea mixed with grape juice, green tea mixed with pomegranate juice, and lemon-flavored green tea.
In 2011, T.A.C.C. launched another dynamic ready to drink product, VSlim, a functional coffee for both women and men, targeted at 25-40 age group who are cautious on their health and look for health balance products. The product is available in 240ml can and instant coffee 3-in-1 sachet.
The company, in 2013, had expanded its 3-in-1 beverage manufacturing capacity to the Paragon Factory Land in Ban Bueng District, Chon Buri Province.
In 2014, the company has continuously expanded and penetrated the market with the introduction of “SAWASDEE” category. The nutrient powder mix drink products under SAWASDEE brand are Thai Milk Tea, Durian Milk with 100% natural chunks, and Mango Milk with 100% natural chunks.
T.A.C. Consumer Co., Ltd. is fully committed and honored the “Business Alliance and Network” partnership. T.A.C. Consumer’s business philosophy is to be successful, not only to the company alone but together with all business partners and suppliers.
T.A.C. Consumer Co., Ltd. has grown from a small-sized business but with its strength and firm dedication to continuously developing the business and products for the consumers, the company is confident and ready to move forward to the future amidst the fiercely competitive and changing market landscape.
Currently, T.A.C. Consumer Co., Ltd. is expanding its business into the global markets from the neighboring countries in ASEAN, to the Middle East, Eastern Europe, and Africa.