For the first time in Thailand’s fashion industry and sports industry, sportswear functionality is merged with chic fashionability to cater to urban women who like working out as much as they love dressing up.
“Pree” is a brand by Preeyada “Porsche” Jirawatwong and Sutasinee “Nuch” Sirithavee, a duo who created new design DNA for sportswear under the concept “Boutique Sportswear”. Merging function and fashion, glammed up with boutique-style details and fashion prints, the apparels and accessories are made with supportive structure to offer comfortablility to enhance performance when exercising. This is a new dimension in sportswear, mixing gorgeous design of high-end fashion.
Preeyada Jirawatwong, founder and creative director of Pree, said, “We want to create a new category for clothing, something different and never been done before. Boutique sportswear is where functionality meets fashion. Our target group is women above 20 years old who like to exercise and take care of their health, while also looking fashionable and trendy. Imagine those girls on the way to the yoga studio, the gym or the park. Wouldn’t they want to feel dressed-up? Pree items can easily be worn with other items in daily life and still look fashionable because we care about every element, from the fabric and the textile technology to how it is designed, tailored and accessorized. We think about both function and fashion, because they have to go hand-in-hand.”
The brand’s launching event saw the ballroom of Renaissance Hotel transformed into a virtual studio runway, featuring professional models who were dressed in Pree’s first collection. The finale was presented by special models Nichabul “Birdie” Nakasai who represented Healthy Young Gen, Kornkanok “Lek” Yongsakul who represented Trendy Working Woman, and Janesuda Parnto who represented Energetic Actress, all of which describe Pree women.
Each year, Pree releases two collections like major fashion brands. The range includes Basics and By Collection, namely:
• Pree Basics are basic items available throughout the year but with slight variations such as details, fabrics and prints. This category includes Slash Top, Orbit Pants, and accessories such as S.S.S. (Stretchy Spaghetti Strap) with flexible straps to reduce pressure and to fit every shape as if it was customized. The items can be worn with other Pree Basics pieces or Pree By Collection items to create unique style.
• Pree By Collection are season-based items. The debut collection is the Spring/ Summer 2014 collection “Aurora” which gets its inspiration from aurora light display, portrayed through the prints depicting the sky, constellation and pine trees. The mood is softened with pastel colours such as peach, mint and hydrangea. Aurora symbolizes a new beginning, as this is the first collection of the brand. The fabrics in this range focus on flexibility, comfortability and breathability. Draping and cutting techniques add a twist to the collection, inspired by the direction and structure of aurora light. Pree By Collection includes Tops, Bra Tops, Sports Bras, Shorts, Leggings and Pants.
What makes Pree outstanding is the use of Stretchy Spaghetti Strap (SSS) – an ultra flexible strap which reduces the pressure developed specifically for Pree. The strap perfectly fits the shape as if customized. Each piece of clothing has been designed to offer maximum functionality and style, with a hangtag describing each piece’s uniqueness.
Additionally, Pree is proud to introduce the latest textile innovation, the first in Thailand - Power Kler1. This unique fabric is one of a kind because:
1. It helps reduce muscle exhaustion during workout.
2. It enhances the wearer’s workout capacity for longer and steadier exercise.
3. It stimulates blood circulation.
4. The body makes use of oxygen more effectively.
5. It offers flexibility to suit every movement.
6. It supports physical balance.
The use of Power Kler reaffirms Pree’s principle, which is to mix functionality and fashion together to make stylish and practical sportswear.
Visit
www.preeboutiquesportswear.com to check out look book and shop for Pree products today.
