Coca-Cola adds 150 new names and phrases on special edition ‘Share a Coke’ cans and bottles to sparkle up festive season and inspire sharing moments of happiness.
- Overwhelming positive consumer response: October sales up 24% compared to October 2012
- “Share a Coke” customised can booths – a big hit with consumers: more than 169,000 ‘Share a Coke’ cans customised in only one month
- “Share a Coke” can customisation booths to expand to 90 more locations across Thailand until end December 2013
- Announces names of top 5 ‘Share a Coke’ cans and bottles collectors in October, who win tour tickets to FIFA World Cup in Brazil and tour tickets to Justin Timberlake concert in England
Join now to be among November’s top 5 collectors and win tour tickets to FIFA World Cup in Brazil or Justin Timberlake concert in England – total prizes worth Bht 4 million!
Coca-Cola, today, announced that it is ramping up its highly successful “Be Fizzy, Be Bold, Share a Coke’ campaign by launching 150 more new names and expressions to be printed onto its ‘Share a Coke’ special edition cans and PET bottles as well as adding 90 more ‘Share a Coke’ customisation booths nationwide where consumers can choose their own messages and names to print and share their good feelings.
Coca-Cola also presented October’s top 5 collectors of ‘Share a Coke’ special edition’ cans and bottles and awarded each of them a pair of tour tickets to the World Cup in Brazil or the Justin Timberlake concert in England. Two of the winners chose to receive the tour tickets to the World Cup in Brazil, while the other three chose to receive the tour tickets to Justin Timberlake concert in England. Apply now! Join the November round of the competition to collect Coke’s special cans and bottles at
www.iCoke.co.th and be among the top 5 collectors for November and win a pair of tour tickets to the World Cup in Brazil or to a Justin Timberlake concert in England.
Mr. Kostas Delialis, Marketing Director of Coca-Cola (Thailand) Ltd., said, “The ‘Be Fizzy, Be Bold, Share a Coke’ campaign is a phenomenal success. Our purpose is to inspire youth and young adults to openly express their feelings and share a moment of happiness with others through the ‘Share a Coke’ special edition cans and PET bottles that are printed with names and positive messages. The campaign got everyone so excited that over 6,900 photos were shared by consumers on social media with the hashtag of #ShareaCokeTH. In addition, more than 169,000 cans were also customised at our customisation booths where consumers can choose to have their own messages and names printed. After the launch of this campaign, our sales in October leaped 24% compared to that of October 2012.”
“In response to this massive consumer excitement in our campaign, we are launching 150 more names and heartening expressions to be printed on Coke cans and PET bottles such as a brave one, a fizzy one, a football fan, and many more. A new online application that enables consumers to apply names and expressions on a virtual Coke can or bottle is also available at our website icoke.co.th, encouraging everyone to share more Coke moments of happiness with their friends, family and loved ones through Facebook. We will also add 90 more ‘Share a Coke’ customisation booths nationwide where consumers can choose their own messages and names to print and share their positive feelings.” he said.
“Similar to the launch in October, we are conducting a competition that rewards the top 5 collectors of the printed names and expressions during November. Each winner stands to receive a pair of tickets to join a once-in-a-lifetime experience at the FIFA World Cup in Brazil, or a special trip to a Justin Timberlake concert in England. Consumers can simply register at
www.iCoke.co.th and then start collecting cans and PET bottles with the names and expressions. We invite everyone to join now, as we are excited to announce the winners of the November round on 2 December, 2013,” Mr. Delialis said.
The 5 winners of October’s top collectors are 1. Ms. Patharawan Juthabudhi, 2. Mr. Banthid Chaiwan, 3. Ms. Natharin Baothong, 4. Ms. Dusadee Kaewkham, and 5. Ms. Kanta Korsantimukkang. Winners of November round will be announced on 2nd December 2013.
Part of new 150 names and expressions in Coke cans and PET bottles from 'Share a Coke' special edition that will launching within this month.
(2 from right) Mr. Kostas Delialis, Marketing Director of Coca-Cola (Thailand) Limited presented October's top 5 collectors of 'Share a Coke' special edition and awarded each of them a pair of tour tickets to FIFA World Cup in Brazil or the Justin Timberlake concert in England.
