Biocos Group and European brand Algotherm now in collaboration deal
to jointly develop products and pursue market share in the global beauty industry.
Biocos Group is pushing new business plans following alteration of strategies. Thailand’s first comprehensive beauty institution is now partnering with Algotherm, the French manufacturer of beauty products with natural ingredients from the sea, on the development of new products for use at Slimming Plus and Ametiz, as well as for distribution to leading spas and hotels in Thailand. The memorandum of agreement is now signed and the firm is confident they will achieve the planned sales target of 1,000 Million Baht next year.
Sirium Pukdeedumrongrit, Chief Marketing Officer, Biocos Group Co., Ltd., says “Biocos Group is the parent company of this comprehensive beauty group of businesses which comprise Slimming Plus, Ametiz, and, Biocos Professional. We are in the works to offer greater variety in our services, as well as to win more market share locally and internationally. Our latest development is the signing of memorandum of agreement with the high-end French beauty brand Algotherm for the joint development of products and the market in Thailand and Southeast Asia. We will have the needed strategies in place to embrace changes to be brought on by the establishment of the ASEAN Economic Community in the near future.”
“This memorandum of agreement is an important milestone in our global plan. Algotherm is a leading European brand with fifty years of beauty products expertise. They are now recognized by many of the world’s best beauty institutions and spas in France, Europe and some seventy other countries. Their products have won several awards over the years from notable institutions, the latest being ‘The Best Spa Product of the Year Award 2009’ from the Asia Spa magazine. The merit for these awards is their incorporation of natural ingredients from the French seas like saltwater, seaweed, purified sea mud and sea salt into their facial, body, weight-loss and firming products. Biocos Group will be using select Algotherm products at our Slimming Plus and Ametiz.”
Presently, Biocos Group Co., Ltd. has Slimming Plus, Biocos Professional and Ametiz as the core businesses. Slimming Plus Co., Ltd. was established in 2007 as a comprehensive body and beauty institution that attends to ladies’ beauty from head to toes with latest French products and innovation. Twenty Slimming Plus branches are now in operation in Thailand. Biocos Professional Co., Ltd. was established in 2000 to import high-end beauty products from Europe for the all body beauty
care of ladies and gentlemen. The company sells as salon and retail to leading hotels, spas and beauty institutions of Thailand. Most recently, in 2012, Ametiz is incorporated in preparation for the launch of the latest service to be called Ametiz Body and Beauty Club Co.,Ltd.
“We are confident that their fifty years of reputation as a global brand and our endless pursuit of integrative, one-stop health and beauty innovations will combine to offer the kind of beauty solutions to please all customers. The 1,000 Million Baht sales target we have set for end of 2013 will certainly be achieved,” assures Sirium.