The first ever Intersec Thailand to be launched in 2010 offers a professional trading forum for the security and safety industry
Security and safety markets are booming in Asia-Pacific
Thailand, the gateway to Asia’s security market
The first edition of Intersec Thailand will take place at the Bangkok International Trade and Exhibition Centre from 2 – 4 November 2010. This biennial event is organised by Messe Frankfurt HK Ltd and IPEX – International Promotion & Exhibition Co Ltd, supported by the Thai government’s Thailand Convention and Exhibition Bureau (TCEB) and trade associations including the Asian Professional Security Association – Thailand Chapter (APSA).
The fair expects to draw over 100 exhibitors and 6,000 professional buyers from around the globe to source from a comprehensive range of security and safety products, services and technologies related to Commercial and Residential Security, Natural Disasters, Homeland Security, Information Technology Security, Public Safety and Occupational and Personal Safety in over 5,000 sqm of exhibition space.
This brand new event is strategically held in Thailand, one of the biggest security and safety market in the ASEAN region. It provides an ideal business platform for industry players to expand their business network with local and international buyers and seek business partners. Exhibitors will also be able to gain exposure to learn more about the actual needs and culture of the Thai market.
Running concurrently with the fair will be the Asia Security and Emergency Conference. This conference will feature a number of well-known industry experts and will give an insight into the latest technology, updated market information and provide an opportunity to make valuable contacts with industry peers. Also held alongside the fair will be a series of product presentations offering an exclusive opportunity for exhibitors to give in-depth presentations and live demonstrations of their products and services.
Security and safety markets are booming in Asia-Pacific
The economy in Asia-Pacific is growing ahead of the rest of the world prompting a high demand for security products. An example of increased security demand is government investment in homeland security by strengthening advanced surveillance, screening, and access control systems at major airports and border checkpoints.
According to the latest Frost research on Asia-Pacific homeland security markets, revenues were USD 20.5 billion in 2007 and are estimated to reach USD 36.2 billion in 2014.
Network security market in the region is also on the rise in tandem with the growing economy and increasing awareness of the need of implementing adequate information technology security. The Frost research shows that the network security market covering 14 Asia-Pacific countries was worth an estimated USD 1.81 billion in 2008, grew to a record high of 17.9% year on year.
Thailand, the gateway to Asia’s security market
The Thai government’s overall annual spending on security and safety products is estimated at USD 70 million and is expected to grow between 5% to 10% annually. In the next few years the government is making huge investments in updating airports, shipping ports, infrastructure, tourism and retail sectors and these will create enormous business opportunities for security service enterprises.
As well as being the acknowledged gateway to the Southeast Asia market, Thailand serves as the entry point into the Greater Mekong market. It shares geographic proximity and similar cultural and religious influences with other Mekong sub-regional countries such as Burma, Cambodia, southern China, Laos and Vietnam which are newly emerging markets with huge business potential.
Intersec Thailand is part of the global trade fair brand Intersec of Messe Frankfurt, which is headed by the annual Intersec in the Dubai. The brand consists of four trade fairs, held in China, Kazakhstan, the United Arab Emirates and Thailand. Messe Frankfurt also holds a leading trade fair on security in Argentina. Further information about the individual events can be obtained from:
www.intersec.messefrankfurt.com.
For further information about Intersec Thailand, please contact Ms Phoebe Hung at (852) 2802 7728 or email to
intersec@hongkong.messefrankfurt.com.
Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 440 million euros in sales in 2008 and more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2008, Messe Frankfurt organised more than 100 trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to nine exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at:
www.messefrankfurt.com.
