AIS LOADS UP FOR “THE 3RD AOON-JAI-DAI-TAM” WIN TEN THOUSANDS EVERY DAY
AIS LOADS UP FOR “THE 3RD AOON-JAI-DAI-TAM” WIN TEN THOUSANDS EVERY DAY AND MILLIONS EVERY MONTH GROSS 21 MILLION BAHT TO CELEBRATE THE 21ST ANNIVERSARY
FOR CUSTOMERS COUNTRYWIDE THROUGHOUT 2011
AIS unveils customer care strategy for 2011 under the concept Quality DNAs, concentrating every dimension on Special Service, for customers to get specials everyday of use, lately rolling out the Special Reward campaign the 3rd consecutive “Aoon-Jai-Dai-Tam.” Customers win ten thousand Baht reward everyday and million Baht reward every month, together with other prizes totaling 21 million Baht value to celebrate the 21st AIS Anniversary. Simply press *544# and call out (free) from today to November 30, 2011.
Mr. Mark Chong Chin Kok, Chief Operating Officer of AIS, disclosed “So far AIS has committed to continual service development. For 2011, we pay special attention to quality with in-depth details formulated by the concept Quality DNAs in order to achieve the leadership in full-fledged Mobile Phone Network Operator (Total Solution to Customers). The key factor driving business growth is satisfied customers continuing to use our services. Therefore customer care or S (Service), one in the Quality DNAs, is the strategy to which AIS places high importance and robustly implements through a series of customer care programs. It is found that Overall Customers Satisfaction index has reached as high as 89% while Churn rate has reduced by 55%. We believe that customers, when experiencing these specials, will be satisfied and remain their trust in AIS without switching to other networks.”
Ms. Vilasinee Puddhikarant, Executive Vice President - Customer and Service Management of AIS, added “This year AIS under “S” establishes the strategy to impress customers by delivering Special Service in 3 areas. One, Service Excellence, integrating excellent services related to experience management starting from customer entry, selecting a handset and package, developing Experience Shop for customers to try latest handsets and Applications before others instructed by experts to ensure excellent experience and taking care of Internet surfers through Online Service such as eServcie and various Social Media. Number Two, Service Accountability, caring and staying beside Thai people in every moment such as the relief package during natural disasters for AIS customers to contact their loved ones and family without concerns within Thailand and foreign countries. Three, Benefit & Rewards, in which we cater special offerings through a broad spectrum of projects such as Birthday Special granting free calls on customer’ birthday, handset purchase at special price and various privileges in the project AIS Plus in corporation with a wide array of business partners extending privilege redemptions to serve daily life and lifestyle preference of customers from over 6,000 participating stores with 5 million privilege redemptions or a 43% increase from last year.
One of the most successful privilege projects is “Aoon-Jai-Dai-Tam.” The project pays back to AIS customers (Rewards) under the idea to add value to every regular use of customers through such value prize as gold that cumulates value as time goes by. The project receives a warm welcome from customers, proven by over 7 million numbers registering to the project or a 75% increase from previous year. Lately AIS continues to favor customers with the 3rd consecutive project with more privilege to celebrate the 21st AIS Anniversary with the campaign “Win Ten Thousands every day, Million every month.” Customers may join the program to win gold necklace with Nong Aoon Jai pendant worth 10,000 Baht every day. Get ready to win the grand prize, golden Nong Aoon Jai doll worth 1,000,000 Baht every month and a whole lot more of rewards to be given away. Follow the same rule of game by pressing *544# and call out (free of charge), only one time, to register to the project from today to November 30, 2011.
We believe that the success of AIS customer care approach will be ensured by concentration, continuation and in-depth customer details to promote the awareness that AIS customers always enjoy not only quality but more privileges.”
