IBM Bolsters Its Market Leadership with Latest Data Warehousing and Analytics Software and Social Networking Tools Offerings to empower better business decisions
Bangkok, March 17, 2011: IBM announced a new data warehousing and "Social Business" software portfolio for improving business operation, leveraging social networks and managing data efficiently. The company is offering new software, services and skills to help businesses and government agencies analyze existing information for more accurate decisions across a wide range of business processes and mobile devices including smartphones.
Ms. Jadesada Kraisingkorn, IBM Thailand country manager, Software Group, said: "IBM has launched the Social Business initiative to help organizations adopt best practices, policies and software to transform their businesses through new software to help companies and governments socially enable their business processes using the most successful mobile devices. Additional data warehousing solutions will also help integrate business insights from analytics software and share these assets via secure social networks. These new software products will improve data verification, data governance and data storage, allowing users to analyze business data more accurately and effectively.’
She continued, “IBM is announcing an offering from Netezza, a leading provider of high-performance analytics which was recently acquired. This new offering, a data warehouse appliance, can be up and running in a matter of days, handling complex analytic queries 10 to 100 times faster than traditional systems. The simplicity, speed and ease of deploying this Netezza analytic appliance brings analytics directly into the hands of business users within every department of an organization such as sales, marketing, product development and human resources. Netezza solutions requires minimal administration and IT skills, and enables clients to run complex data queries within seconds of deploying the solution. This will allowing clients to quickly meet their business demands for high performance data analytics.This easy-to-deploy appliance will help improve business efficiency and save operating costs."
With increasing number of social networkers, businesses have realized changing customer behaviors, and therefore the adoption of social software is rapidly becoming a vital business tool, enabling organizations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources. IBM today unveiled a new framework to support how the next generation of socially enabled applications will be developed, and introduced new software to make that vision a reality. For example, IBM is reinventing the inbox with "Activity Steam" -- a single location that allows users to view and interact with content from Twitter, LinkedIn, Facebook, SAP, Microsoft and other third parties alongside their company's content.
IBM is looking to integrate the Activity Stream into a future release of IBM's social collaboration portfolio accessible from all market leading mobile devices including BlackBerry, Playbook, iPad, iPhone, enabling users to collaborate via email, instant messaging, Web meetings, and social functions such as blogs, wikis communities and activity streams.
