Euro RSCG Names New Leadership in Thailand
Sora Golf Kaitkanarat Joins as Managing Director, Euro RSCG Bangkok
March 15, 2011, Bangkok: Euro RSCG today announced that Sora Golf Kaitkanarat has been hired as Managing Director of Euro RSCG Bangkok. With 15 years of industry experience in Thailand, Kaitkanarat is tasked with overseeing operations with a strong focus on new business growth.
“Golf is the total package, he’s a local who has extensive experience in-market, has a rich strategy background and a steller new business development track record. On top of this, he’s worked with some of the market’s top brands and is exactly the caliber of talent we look to hire,” said Matthew Fanshawe, Managing Director, Euro RSCG Asia Pacific.
Kaitkanarat joins from Lowe Thailand, where he spent the last decade in various roles in strategy, knowledge management, business development and most recently as Senior Vice President. During his time there, he also ran the Bluesky brand consulting business and worked on accounts such as Unilever, SCB, Thai Airways, BJC, Sony Cerebos and AIS GSM. Prior to this he spent time at Big Bang and Dentsu Y&R (now Y&R).
“Trust is earned by being a true business partner with the client, and together delivering Creative Business Ideas that create a better future for brands and the society they live in,” said Kaitkanarat
Kaitkanarat will work with Asawin “Bear” Phanichwatana, ECD, who joined the agency in 2009 – forming a strong partnership that will re-establish Euro RSCG’s position in Thailand.
Euro RSCG Bangkok offers a fully integrated range of services including interactive, social media marketing, advertising, direct marketing, retail marketing services, and sales promotion. Within Euro RSCG Bangkok, all the agency’s specialized offerings are housed, including Euro RSCG 4D, the agency’s global marketing services and digital brand; Euro RSCG Life, which offers the same range of services tailored to health clients; and ArtXpress, offering specialized design and graphics work. Additionally, Euro RSCG Bangkok enjoys a close relationship with sister agencies, MPG and MCFiVA (Media Contacts) and strategic partnerships with Total Sports Asia, Spark, AdMax and Jigsaw.
The appointment is effective immediately, and Kaitkanarat will report into Fanshawe.
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About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency, made up of 233 offices located in 75 countries throughout Europe, Asia Pacific, North America, and Latin America. Euro RSCG provides advertising, interactive/social media, marketing services, PR/corporate communications solutions to some of the world’s most prestigious global, regional and local brands. The agency’s client roster includes Air France, AMD, Carlsberg, Charles Schwab, China Telecom, Danone Group, Pernod Ricard, IBM, Kraft Foods, Lacoste, L'Oréal, PSA Peugeot Citroën, Reckitt Benckiser, sanofi-aventis, Schering-Plough, the New York Stock Exchange and Unilever. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
