“Immediate Protection, Immediate Fun” at NIVEA Sun’s Shopping Challenge
Games, prizes and a dream date to mark the start of the summer with daily sun protection that works IMMEDIATELY!
Bangkok, March 3, 2010 - “Immediate Fun in the Sun” was the theme of the day as NIVEA Sun Whitening Immediate Sun Protection SPF50 was launched at an enjoyable outdoor event at Siam Discovery. Thai heartthrob Krissada ‘Smart’ Pornweroj, graced the moment, with many female fans left breathless as he chose the winner of the NIVEA Sun Shopping Challenge, and handed over a 10,000-baht cash prize and valuable prizes. This event also included the flea market that featured a myriad of shopping stalls hosted by stars and celebs, along with fun-filled games like high-heel racing and shopping-bag seeker.
After accompanying the excited winner on a shopping trip as part of her prize, Smart said “I had a terrific time with NIVEA Sun today because the six candidates were dynamic and energetic. Like me, they enjoy the outdoors and want to make sure that their skin is properly protected at all times. Today’s lifestyle is fast-paced and hectic, so a sun protection product that works immediately is welcomed by modern women who want to stay young-looking.”
Ms. Tirathai Cheowtirakul, Product Manager for NIVEA Sun, said this event was held to introduce NIVEA Sun Whitening Immediate Sun Protection SPF50 to the sun-loving people in Thailand, and to make them aware of the importance of sun protection. “This makes sun care so easy! It is light, easy to apply, quickly-absorbed and non-greasy, making it the perfect everyday partner for those on the move. Other skin lotions and creams require 20 minutes to take effect, but thanks to NIVEA Sun’s new daily formula, you can have fun in the sun right away. No need to wait,” she added.
During this event, Dr. Jitkae Thepchatre, a well-respected anti-aging specialist shared her expertise on the effects of the sun on Asian skin. She explained, “UVA and UVB rays from the sun can cause irreversible damage the instant they reach your skin. Unprotected exposure to the sun can make your skin vulnerable to dullness, wrinkles, lines, dark spots and other problems. A high-quality sun care product should be used at all times so that the signs of aging are kept at bay. My advice is for all women to keep to have a daily skin care routine that includes immediate protection from the sun.”
NIVEA Sun Whitening Immediate Sun Protection SPF50, with a new formula for daily use, offers Immediate UVA/UVB 50X Protection to shield skin from the UVA and UVB rays with 50X shelter, together with Advanced Long Lasting Cell Protection to guard skin cells constantly, keeping the skin lighter, smoother, even and healthy. No more need to wait 20 minutes for the product to take effect! Now available in 30 ml bottles for only 309 baht at leading department stores, supermarkets, or beauty and health retailers nationwide.
