Tros has reasserted the leadership in men’s skin product market with an introduction of a new presenter ‘Pae’ Arak, under the theme “Pae, the Man of Tros”
Despite being one of the best-known brands in the men’s skin care product market, Tros has yet again highlighted the lead with a multi-million baht campaign and the new presenter ‘Pae’ Arak Amornsupasiri.
Sirisupa Ajsonjorn, Marketing Manager, Bio Consumer Co., Ltd. said that the success of Tros lies in the fact that it caters to all groups of men with a wide range of quality products that answers their needs and boosts their self-confidence, cover Face, Hair and Body series: deodorant, cologne, facial foam and hair gel.
This year, the company has planned to spend over 100 million baht in its new marketing strategy, the highlight one is selecting teens’ favorite artist and actor ‘Pae’ Arak Amornsupasiri as the new presenter for Tros TV commercials under the theme “Pae, the Man of Tros”
“Since the beginning, our target groups, especially those aged between 15 and 21year, have known that Tros does understand male teenagers, one of which is the enhancing self-confidence. So, we make the products that they can use to help built good personality. That is why Tros has continuously gain more market share. Also, Pae’s image will help convey our message to our targets better. He will be featuring in Tros TV commercials throughout this year, starting with the facial care products. The full marketing campaigns both above and below the line are expected to push up overall sales by about 40 percent.”
Meanwhile, Arak Amornsupasiri or ‘Pae’ revealed that he was very glad to have been chosen as a Tros’ presenter. Pae himself has been using Tros products since he was a teenager and will continue to be a Tros’ customer because he finds the products suitable for him. He added that it took him just a few minutes to say “yes” after having been approached to be the Tros presenter.
“Pae is an idol among young generations, thanks to his self-confidence and attractive personality. Although Pae may mostly be seen wearing simple clothes, the heartthrob indeed takes good care of himself. More importantly, he uses Tros products as part of his personal care regimen. That makes him the best choice for Tros TV commercials. The first of the series, which is entitled “Listeners and Viewers”, will be on air in late February to introduce the public to the new products: Tros advance white acne facial foam and Tros anti acne gel. The following TV commercial will be featuring body and hair care products,” concluded Sirisupa.
