Crocs Announces “Feel Good Revolution” as 2010 marketing theme across Asia and full launce “Crocband” collection
Bangkok, February 24, 2010 – Following overwhelming market response to the pre-launch of Crocband late last year, Crocs now offers the full collection with a wide choice of vivid colors for both adults and children.
An update to the iconic Beach model, the Crocband clog is a fun and colorful sneaker-like shoe that combines the original Crocs style with the look and feel of trendy sport sneakers. From the initial four options, Crocband clog now comes in a full list of colors for adults and kids alike. The adult Crocband will now be available in 10 vivid colors – espresso, khaki, red, yellow, black, bubblegum, lime navy, white and dahlia; while 7 smart and adorable colors will be available for the kids Crocband, including black, bubblegum, dahlia, lime, navy, red and white.
The Crocband collection is made with fully-molded Croslitetm material, promising unmatched comfort and providing maximum lightweight cushioning. It comes with a Croslite heel strap for a secure fit. If you want to be creative with your Crocband, there are holes for Jibbitztm shoe charms for personalization. The adult Crocband retails at Baht 1,450 while the kids Crocband is priced at Baht 1,250. Both are available at Crocs Concept Stores nationwide.
Whatever the color, the Crocband is instantly recognizable with a distinctive white band around its lower half. Crocband flip is a further innovation on the Crocband collection which rides on the longstanding popularity of flip-flop footwear from Crocs. With an upper strap which allows easy slip in-and-out, Crocband flip is dotted with circulation nubs to stimulate blood flow and make your feet feel even better. Matched with the 4 major colors of the flip collection: bubblegum, dahlia,navy and black, the unique white band of Crocband flip is sure to spotlight you and your “band” as you celebrate each seasonal occasion together. The adult Crocband flip retails at Baht 1,050.
Crocband is the first collection to be launched by Crocs under its "Feel Good Revolution" marketing theme for Asia in 2010.
The "Feel Good Revolution" message invites customers to experience the comfort that is synonymous with every pair of Crocs. The company's proprietary Croslite material combined with innovative designs make wearing Crocs a pleasurable and fun experience.
The good feeling does not stop there, as Crocs is committed to supporting wholesome activities that interest and involve consumers in the development of the brand, and benefit the local communities in which it operates around the world.
Crocs revolutionized the footwear industry with its original footwear products, and it continues to excel in developing and delivering innovative footwear and related products that provide exceptional value to consumers.
This year is set to be another exciting year for the growing number of Crocs fans in Thailand. The innovative shoe brand is set to launch at least six new collections comprising some 20 new models under its Spring/Summer 2010 collection.
Look for the colors of Crocband that are available in your nearby stores. For more information about the latest Crocs models available in Thailand, please visit
www.crocs.in.th.
About Crocs
Crocs, Inc. is a designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables Crocs to produce comfortable, lightweight, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.
Crocs™ shoes are sold in more than 125 countries and come in a wide array of colors and styles.
